Senior Mid-Market Account Executive

Morgan Lehmann joins Iterable as VP of Global Demand Generation. Iterable has appointed Morgan Lehmann as Vice President of Global Demand Generation, strengthening its marketing leadership as the customer communication platform continues to expand its global growth strategy. In her new role, Lehmann will lead Iterable's worldwide demand generation organization, overseeing initiatives focused on pipeline development, integrated campaigns, digital marketing, and revenue growth. Her appointment reflects the increasing importance of demand generation leadership as SaaS companies seek to align marketing more closely with sales while delivering measurable business outcomes. Lehmann brings extensive experience in B2B marketing, growth strategy, and demand generation. Throughout her career, she has led global marketing teams, developed scalable go-to-market programs, and built data-driven campaigns designed to accelerate customer acquisition and improve marketing performance. Her expertise in revenue-focused marketing positions her to support Iterable's continued expansion in the competitive martech landscape. The appointment comes as enterprise software providers increasingly rely on AI, automation, and first-party data to modernize demand generation. With longer buying cycles and more complex purchasing decisions, organizations are investing in marketing leaders who can create personalized customer journeys, optimize campaign performance, and strengthen collaboration between marketing and sales teams. For martech companies, demand generation has evolved beyond lead acquisition into a strategic function that supports the entire customer lifecycle. Marketing leaders are increasingly responsible for combining analytics, content, automation, and AI-driven insights to improve engagement and drive sustainable revenue growth. Leadership appointments such as this reflect the continued evolution of modern B2B marketing. As organizations place greater emphasis on revenue marketing and customer-centric engagement, experienced demand generation leaders will play a critical role in helping technology companies scale growth, improve pipeline quality, and strengthen their competitive position. MarTech360 Bureau

Iterable, an AI customer engagement platform, has achieved Validated Partner status with Databricks and joined as a launch partner for Databricks CustomerLake, a new agentic Customer Data Platform. The partnership enables brands to activate customer data directly from Databricks without data duplication. Iterable earned validation through its Data Sync service, which continuously exports customer engagement data back into Databricks. Combined with Smart Ingest, this creates a closed-loop integration between data storage and marketing activation. The companies share over 130 joint customers. The integration offers lakehouse-native composability, real-time data velocity, closed-loop AI analytics, and operational efficiency at scale. CustomerLake provides unified customer profiles and audience segmentation, whilst Iterable orchestrates personalised journeys across channels.

What Iterable announced at Activate (and what it says about the bigger picture). 10 June 2026 Marketing TechnologyJames Gent At Activate 2026, Iterable announced three key releases: Nova Intelligence, its AI-powered campaign execution layer; a new Integration Hub for the platform; and a suite of enterprise-ready capabilities including role-based access control, approval workflows, and extended journey features. Here's a quick rundown of the key announcements, and why Tap Cxm think they point to something more interesting happening across the market right now. Nova Intelligence. Iterable's AI layer now has a name: Nova Intelligence. Like Salesforce's Agentforce or Bloomreach's Loomi, Nova Intelligence - a key announcement at Iterable Activate 2026 in London - is an interface for running campaign operations through natural language. Nova Intelligence is not a single feature, but a connected ecosystem of goal-driven, context-aware Agents, Insights, and Decisioning. It continuously learns from real-time customer behaviour and business context to eliminate busywork and optimise toward your specific outcomes. - Iterable The idea is that marketers can brief the platform, let it suggest audiences, generate content, and run marketing optimisation, rather than manually configuring every step themselves. Nova Agent handles the execution side. It acts on real-time customer signals, personalisation at scale, campaign optimisation, and audience activation across channels. As programs grow and volume increases, the intent is that relevance doesn't drop off, because it's AI doing the heavy lifting rather than your team trying to keep pace manually. It's a similar direction to what Tap Cxm is seeing across most platforms right now, with use cases clearly targeted at teams already stretched across campaign operations. Integration Hub. Iterable Activate debuted new Integration Hub that brings central access to key ad, analytics, and reporting tools. It pulls data sources and channels into one place rather than requiring workarounds or third-party tools to bridge the gaps. It's a step toward the kind of architecture that enterprise clients need. And it signals where Iterable sees itself fitting into a broader tech stack, moving from a customer engagement platform into an integrated data platform. Enterprise-Ready capabilities. A significant chunk of the announcements at Iterable Activate 2026 were about making Iterable work properly at enterprise scale. That covers things like: * Role-based access control with granular permissions by brand, region, or team. * Approval workflows before campaigns go out. * Full-journey A/B testing. * SMS compliance tools. * Extended webhook capabilities. Individually, some of these feel foundational rather than headline-grabbing. But together they make Iterable a bona fide alternative for complex organisations with multiple markets, teams, and products. The Iterable team is making it clear it can deliver the kind of governance and control bigger companies need to seriously consider it. The bigger story. Iterable's rebranding, its wave of new senior hires, and the enterprise-readiness announcements are all pointing in the same direction. This is a platform that wants to compete at a different level than it did a few years ago. The numbers reflect it too. Iterable has been growing strongly year on year (~20% YoY growth rate and ~$240M ARR), and the product investment is starting to show why. There's a race underway across the marketing technology market, and it's pitting established players against challenger platforms like never before. Vendors of varying scale and maturity are all building toward the same destination: a truly end-to-end, agentic AI experience that handles personalisation, orchestration, and execution without requiring a sprawling stack of complementary tools to fill the gaps. Some platforms are further along that journey than others. The larger enterprise platforms have spent years building and acquiring the capabilities to get you from a single prompt to a fully personalised, orchestrated campaign across content, data, and channels. And they carry a cost to match. Iterable, alongside companies like Bloomreach, Braze, Hightouch, and more are all moving quickly to close that gap. Often with less technical debt and more room to build natively for AI-first architectures. The race is essentially vendors trying to get to genuinely end-to-end first, at a price point and experience level that works for complex organisations. For marketing and CX teams, the question isn't really which platform will win. It's which one is the right fit for where your business is now and where you want to get to. Getting that decision right means understanding what each platform can actually deliver today, and the vendor's vision for end-to-end capabilities. Iterable Activate certainly showed one vendor's progress - and it's exciting. Tap Cxm is enabling its clients to get into the best position for a fast-changing CX world. If it's something you're navigating too, Tap Cxm is happy to talk.