Marketing Automation Manager

Job Description

The Role

We are looking for an experienced Marketing Automation Manager to take ownership of our marketing automation capability and help us build a more sophisticated, scalable and customer-led approach to lifecycle marketing.

This is a hands-on role for someone who knows Marketo inside out, understands how marketing automation connects with Salesforce, and can turn customer and commercial requirements into effective automated journeys.

You will own the day-to-day development and optimisation of our automation programmes, from acquisition and onboarding through to engagement, retention and re-engagement. You’ll also help us evolve how we use data, segmentation, personalisation and AI to deliver more relevant customer experiences at scale.

The role sits within Marketing and will work closely with Lifecycle Marketing, Demand Generation, Product Marketing, Commercial Operations and our wider Data and Technology teams.
 

Principal Accountabilities

Marketing automation & Marketo

• Own and manage our Marketo environment, ensuring it is structured, scalable and used effectively across Marketing.
• Build, test and optimise automated marketing programmes, campaigns, nurture streams and triggered communications.
• Develop campaign and programme templates that enable Marketing teams to work efficiently while maintaining consistency and quality.
• Establish strong standards for campaign set-up, testing, QA, naming conventions and documentation.
• Identify opportunities to reduce manual activity through automation and smarter processes.

Lifecycle marketing

• Translate our customer lifecycle strategy into automated journeys across acquisition, conversion, onboarding, engagement, retention and win-back.
• Work closely with Lifecycle Marketing to develop always-on programmes based on customer behaviour, needs and lifecycle stage.
• Build increasingly sophisticated segmentation and personalisation into our communications.
• Use behavioural and engagement signals to trigger relevant communications and next-best actions.
• Continually test and optimise journeys based on performance and customer behaviour.

Marketo & Salesforce

• Manage the relationship between Marketo and Salesforce from a marketing automation perspective.
• Ensure leads, contacts, campaign activity and relevant engagement data flow reliably between platforms.
• Partner with Commercial Operations on lead management, routing, scoring and handover processes.
• Monitor and resolve automation and integration issues, working with technical teams or external partners where appropriate.
• Help maintain high standards of data quality and governance across the marketing technology stack.

Measurement & optimisation

• Establish clear measurement for automated programmes and journeys.
• Monitor conversion, engagement and progression through the customer lifecycle and use these insights to improve performance.
• Partner with Commercial Operations to ensure automation activity can be connected to pipeline and commercial outcomes.
• Develop testing programmes across audiences, content, journeys, triggers and channels.

AI & innovation

• Explore how AI can make our marketing automation smarter, faster and more personalised.
• Identify opportunities to use AI to support segmentation, journey development, optimisation and content personalisation.
  Keep abreast of developments across marketing automation, CRM and lifecycle technology, recommending where new capabilities could add meaningful value.
• Help build an automation culture across Marketing, enabling teams to move from one-off campaigns towards intelligent, always-on customer journeys.

KEY INTERFACES

• Demand Generation & Events Marketing – building campaign automation, nurture programmes and lead follow-up journeys.
• Product Marketing – supporting product launches, propositions and targeted customer communications.
• Commercial Operations & Sales – Salesforce integration, lead management, scoring, routing and sales handover.
• Data & Technology teams – integrations, data architecture, troubleshooting and development of the marketing technology stack.
• Content & Creative teams – ensuring automated journeys have the right content and assets at each stage.
• External technology partners and agencies – specialist support for Marketo, Salesforce and other automation technologies where required.

Qualifications

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.

If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on.

KNOWLEDGE, EXPERIENCE AND SKILLS

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.

Essential

• Strong hands-on experience using Adobe Marketo Engage, ideally in a complex B2B or subscription environment.
• Strong understanding of Salesforce CRM and Marketo/Salesforce integration.
• Experience building sophisticated nurture programmes, triggered campaigns and automated customer journeys.
• Good understanding of lead management, scoring, segmentation and lifecycle stages.
• Experience working with large customer and prospect databases.
• Strong analytical mindset with experience using campaign and customer data to improve performance.
• Excellent attention to detail, particularly around campaign logic, testing and data.
• Comfortable working across Marketing, Sales/Commercial, Product, Data and Technology teams.
• Able to translate business and customer requirements into practical automation solutions.

Desirable

• Experience working within a subscription, information services, data, SaaS or B2B organisation.
• Experience of Dreamdata or similar B2B attribution/customer journey platforms.
• Experience building multi-channel lifecycle programmes.
• Understanding of consent management, GDPR and marketing data governance.
• Experience using AI within marketing automation or personalisation workflows.
• Marketo certification or equivalent advanced practical experience.

If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.

Additional Information

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
   
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
   
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
   
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
   
• CUSTOMER CENTRIC. We are customer-centric in all that we do
   
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

We are committed to ensuring all candidates feel welcomed and supported. Should your application advance and you require accommodations for the interview process, please inform us so we can make the necessary arrangements.

Reward and benefits at Fastmarkets

We believe in fair pay and benefits that support you both inside and outside of work. Through Fastmarkets Rewards, you'll have access to a range of core benefits and a flexible allowance, giving you the freedom to tailor your package to suit your lifestyle, wellbeing and financial priorities. We know that everyone's needs are different, so we've designed our benefits to support our diverse global team wherever they're based.

Specific benefits may vary by country and role.

You’ve read a little about us – now it’s over to you!

If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.

It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.