Marshmallow provides car and van insurance in the UK, focusing on newcomers who have driving experience from abroad. It uses a customer-centric pricing approach that takes into account the driver’s entire driving history, including foreign experience, to offer fairer, potentially lower premiums—up to 45% cheaper than traditional UK-only pricing. The product is delivered through a user-friendly app and 24/7 claims support via live chat, with a FAQ for quick help. In addition to standard car insurance, Marshmallow also offers van insurance and transition services such as translation and guidance on UK driving laws. Revenue comes from premiums, with optional monthly payment plans. The company differentiates itself by recognizing international driving history rather than UK-only experience, aiming to ease the transition for newcomers and provide affordable coverage aligned with actual driving experience.
Company Size
501-1,000
Company Stage
Series C
Total Funding
$228M
Headquarters
London, United Kingdom
Founded
2017
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