Growth Marketing Executive
About the job
- Have 1 to 3 years of hands-on experience in paid social or paid search, in an agency or in-house, and have personally built and optimized campaigns on Meta and at least one of Google or TikTok.
- Be careful with tracking parameters, naming, budgets, and dates, and notice discrepancies in numbers.
- Build, launch, and quality-assure campaigns on Meta, Google, TikTok, and other platforms across countries.
- Keep creatives fresh on a regular cadence, upload assets through pipelines, and maintain clean naming conventions and tracking parameters.
- Monitor daily pacing against budgets and flag where spend should shift.
- Follow a consistent campaign operating approach across markets and help improve it.
- Own weekly reports, including performance analysis, insights, and recommended optimizations.
- Keep costs and trackers up to date and reconcile numbers.
- Maintain audience syncs, exclusion lists, and conversion-event checks across platforms.
- Manage ad-account administration, including users, billing, payment methods, invoices, and platform policy issues.
- Support customer relationship management and lifecycle initiatives by taking campaigns from brief through launch and read-out.
- Support the launch of new products and verticals.
- Work with country teams on execution questions and paid amplification of content, creator, and community campaigns.
- Own day-to-day creator and partner outreach and coordination.
- Handle day-to-day questions from platform account managers and escalate them as appropriate.
- High competency in artificial intelligence platforms is a plus.
- App marketing experience and experience with platforms such as AppsFlyer are preferred.
- Exposure to customer relationship management or lifecycle marketing, including push, email, and in-app channels, is a plus.
About the company
YouTrip offers a multi-currency mobile wallet with a Mastercard (physical and virtual) for payments, focusing on travelers and SMEs who deal with multiple currencies. Users load funds, exchange currencies in-app at wholesale rates, and pay with the card in 150+ countries or transfer money internationally to 40+ countries. The service is transparent about fees, charges no foreign exchange fees, and uses wholesale rates rather than retail; it also provides YouBiz, a corporate card with unlimited 1% cashback for all spending. Its goal is to make cross-border spending cheaper and simpler for individuals and small to medium-sized businesses by providing affordable multi-currency wallets, flexible payments, and straightforward corporate expense tooling.
Company Size
201-500
Company Stage
Series B
Total Funding
$105.5M
Headquarters
Singapore, Singapore
Founded
2016
Get referred to YouTrip
See people who can refer or advise you
Simplify's Take
What believers are saying
- On May 28, 2026, YouTrip said it already secured licenses for two more markets.
- On August 19, 2026, YouTrip launched its 8th birthday campaign with 3% cashback.
- YouTrip's Singapore site updated August 26, 2026, advertising zero ATM fees from June 15.
What critics are saying
- On February 24, 2026, transaction declines and delayed charges hit users, damaging trust.
- Australia expansion and two planned markets intensify direct competition with Wise and Revolut.
- YouTrip funds are not SDIC-insured; a safeguarding failure triggers a fatal run.
What makes YouTrip unique
- YouTrip Family launched May 28, 2026, giving parents up to 10 child accounts.
- YouTrip entered Australia on January 6, 2026, its third active market.
- YouBiz gives Singapore SMEs S$0 monthly fees, unlimited 1% cashback, and 0% FX fees.
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Benefits
- Hybrid Work Options