Category Strategist Fashion Project Intern
TikTok
Category Strategist Fashion Project Intern
TikTok
Short-form video platform with ads
In particular, the e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. About the team We are the Fashion Category team under TikTok Shop Indonesia, responsible for driving growth across Fashion verticals including Womenswear, Menswear, Muslim Fashion, Shoes, Bags, Accessories, and Sports & Outdoor. Our work spans seller development, content creator partnerships, campaign operations, and performance analytics to grow the Fashion GMV on the platform. About this role The intern will support day-to-day category operations, including tracking seller and creator performance metrics, preparing business review materials, and assisting with data extraction and reporting. They will gain hands-on exposure to e-commerce category management, seller growth strategy, and cross-functional collaboration within a fast-paced marketplace environment. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities - Monitor and compile daily/weekly performance metrics across Fashion clusters (GMV, new creator pair progress, seller growth) - Assist in preparing materials for Weekly Business Reviews (WBR) and other internal reporting - Support seller onboarding and engagement tracking across assigned sub-categories - Coordinate with creator and content teams to track new creator pairing progress - Conduct ad-hoc data pulls and analysis to support category strategy decisions
Minimum Qualifications - Currently pursuing a Bachelor's degree in Business, Economics, Marketing, Information System, and Civil Engineering - Proficient in Microsoft Excel or Google Sheets (data handling, formulas, pivot tables) - Strong attention to detail and ability to work with numerical data accurately - Good written and verbal communication skills in English - Available for a minimum internship period of 3 months Preferred Qualifications - Prior experience or coursework in e-commerce, retail, or digital marketing - Familiarity with data visualization tools (e.g., Looker, Tableau, or similar) - Ability to work independently and manage multiple tasks under tight timelines - Interest in the Fashion industry and consumer trends in Indonesia
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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