Publicis Groupe

Runs advertising and digital transformation services

Vice President, Strategy

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeNew York, NY, USAIn-person

About the Job

Requirements

A B.A. or B.S., preferably in Marketing, Advertising, or a related field.
At least 10 years of media planning experience.
At least 5 years of experience in a management capacity.
Proven experience and success presenting plans to senior clients and influencing top-level client decisions related to media strategy and implementation.
Excellent leadership, management, and motivational skills.
Excellent organizational, interpersonal, and quantitative/analytical skills.
Ability to inject ideas, innovation, and leading industry developments into planning assignments.
Detail-oriented, with the ability to thrive in a fast-paced environment.
Self-starter with strong planning and organizational skills.
Knowledge of Microsoft Suite, Nielsen Suite, Kantar, IMS, flowchart software, reach/frequency and optimization software, social tracking tools, comScore, Prisma, Mbox, MRI/GfK, and GWI, including their capabilities and applications for translating data into actionable insights.
Ability to think clearly and diplomatically when participating in discussions and fielding complex or sensitive questions from clients and internal groups.
Professional presentation, training, and client-facing skills.
Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills.
Accountability and flexibility, with the ability to work in a fast-paced environment.
Ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication.
Ability to guide others in defining high-level strategy for a business unit.
Ability to manage a budget, control costs, and plan and schedule around cost concerns for a business unit.
Ability to demonstrate curiosity and passion about the client’s business.
A positive, team-player attitude.

Responsibilities

Serve as senior lead on the client’s business and oversee all aspects of the assigned lines of business.
Define high-level strategy and holistically manage media plan development, implementation, and execution.
Identify key target insights from client briefs for strategic recommendations and ensure alignment with broader long-term goals.
Design and manage projects and resources for subsidiaries or business units.
Maintain in-depth knowledge of the client’s business and competitive landscape.
Lead client interactions and foster positive relationships.
Ensure teams adopt best-in-class tools, techniques, and systems to deliver plan recommendations aligned with client objectives and expected business outcomes.
Demonstrate and champion an intimate strategic understanding of how consumers interact with channels and technology across internal agency teams.
Define the Strategy team’s roles and responsibilities, delivering vision, direction, management, and support to direct and indirect reports.
Supervise, train, and develop staff by supporting team growth and learning, managing workload, delegating responsibilities, and managing performance.
Ensure connectivity with relevant internal and external stakeholders.
Serve as the primary leadership and content-development stakeholder for client presentations.
Participate in special projects involving cross-department team development and leadership.
Participate in new-business efforts, including developing opportunities and preparing pitches, as needed.

Desired Qualifications

Agency experience is highly preferred.
Experience in entertainment is a plus.

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

We're looking for an exceptionally talented Vice President, Strategy to oversee Media Planning and Strategy functions for a high-profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. The VP effectively leverages experience, curiosity, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs – both short-
and long-term. This position report directly to the SVP, Strategy.

Responsibilities

Serves as senior lead on client’s business and oversees all aspects of the assigned LOB(s)

Defines high level strategy and holistic management of the media plan development, implementation, and execution

Identifies key target insights based on client brief necessary for formulating strategic recommendations, and ensures alignment into broader long-term goals

Responsible for designing and managing projects and resources for subsidiaries/business unit

Maintain an in-depth knowledge of the client business and competitive landscape

Team leader for client interaction while fostering positive relationships

Ensure teams adopt best in class tools, techniques, and systems to deliver plan recommendations aligned to client’s objectives and expected business outcomes

Demonstrate an intimate, and strategic, understanding of how consumers interact with channels and technology, while championing across internal agency teams

Outlines role & responsibilities for the Strategy team – delivering on vision, direction, management, and support to direct and indirect reports

Supervising, training and developing staff (team growth and learning agenda, managing workload, delegating responsibilities, and performance management)

Ensure connectivity with all relevant internal and external stakeholders

Serves as primary leadership and content development stakeholder for all client presentations

Participation in special projects involving cross department team development and leadership

Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

B.A. or B.S., preferably in Marketing, Advertising, or related field

10+ years of media planning experience

5+ years of experience in a management capacity

Agency experience highly preferred

Experience in entertainment is a big plus

Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation

Excellent leadership, management and motivational skills

Excellent organizational, interpersonal and quantitative/analytical skills

Adept at injecting ideas, innovation and leading industry developments into planning assignments

Detail-oriented and proven ability to thrive in a fast paced environment

Must be a self-starter, with strong planning and organizational skills

Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights

Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups

Professional presentation, training and client-facing skills

Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills

Accountability and flexibility with the ability to work in a fast-paced environment

Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication

Able to guide others in defining high level strategy for business unit

Able to manage a budget, control costs, plan and schedule around cost concerns for business unit

Demonstrates an ability to be curious and passionate about our client’s business

Positive, team-player attitude

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $159,695.00 - USD $255,645.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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