Principal Associate Cafe Experience Marketing Strategist

Center 2 (19050), United States of America, McLean, Virginia

Principal Associate Cafe Experience Marketing Strategist| Retail Bank

At Capital One, we’re building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. 

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Principal Associate, Retail Marketing, In-Café Events & Experiences

Company & Department Overview: 

Capital One’s Retail Bank Marketing team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world class marketing. Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online. The vision is taking bold steps to establish Capital One as a differentiated Banking choice on a national scale. Capital One continues to make significant investments in technology, retail customer experience and product enhancements to meet the needs (and demands) of modern banking.

Your Role:

We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel campaigns who also has experience managing strategic projects. If you’re a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Principal Associate, Cafe Experience Strategist position. 

This role will be a blend of strategy, campaign and project based initiatives grounded in a strong customer and retail focus. This individual will be the lead marketing strategist for the Capital One’s Money & Life Program and the in-Café food & beverage experience. This marketing strategist will formulate an integrated strategy across both owned and paid channels as well as in-retail experiences. The ideal candidate will be able to think about not just the planning of a campaign or experience, but also define success, measurement plans and optimization of projects and campaigns, balancing the analysis of individual channels and building the internal narrative about campaign performance.  Additionally, this role requires collaboration with other marketing strategists, operations and business teams. They should be passionate about consumer research and leveraging insights to inform strategy and experiences.

Key Responsibilities: 

• Lead the ideation, and collaboration to deliver integrated, multi-channel, marketing campaigns to drive key brand equities and brand affinity

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact

• Partner with cross-functional teams including brand, business, creative, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies and channel plans that establish Capital One Cafes as centers of well-being

• Lead ideation of disruptive marketing strategies and best-in-class social media marketing to reinforce Capital One’s unique value proposition

• Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions

• Champion and adhere to risk management processes and policies

• Support implementation and utilization of brand plan for new and existing work, which requires coordination and collaboration with Bank Marketing, Brand Planning, and Channel partners

• Complete creative reviews and approvals of marketing collateral tied to Bank campaigns

• Create strategies alongside strategic partners across partner business organizations

• Manage creative reviews and approvals of marketing collateral tied to campaigns, retail marketing productions, experiences and activations

• Drive projects based on defined priorities; ensure scope of deliverables, timelines and budget are met; identify risks and issues and mitigate and / or escalate as needed

• Demonstrate outstanding communication and partnership skills which are essential for interacting and communicating with key stakeholders across all levels to manage, inform, and influence outcomes

• Demonstrate organizational agility to adapt to changing demands and evolving project needs

• Display strong consulting and collaboration skills while also knowing how and when to lead projects

• Stay current on retail industry trends related to food and beverage, events and programming

Basic Qualifications: 

• Bachelor’s degree 

• At least 3 years of experience in marketing or production experience

Preferred Qualifications: 

• 4+ years of marketing experience at a financial services or consumer company

• 3+ years of food and beverage, retail or event experience

• 4+ years of experience marketing challenger brands and consumer technologies

• 5+ years of experience in marketing or production experience

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One’s recruiting process, please send an email to [email protected]

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).