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Publicis Groupe

Runs advertising and digital transformation services

SEO & GEO Director

SEO MarketingConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listed

About the Job

Requirements

  • Strong SEO experience leading strategy across complex, large-scale, or multi-brand accounts.
  • Broad knowledge of core SEO disciplines, including content, technical SEO, keyword strategy, information architecture, reporting, and performance analysis.
  • Experience working with clients and senior stakeholders, turning complex search opportunities into clear, commercially relevant recommendations.
  • Hands-on exposure to GEO and AI search, including areas such as AI Overviews, LLM visibility, structured data, entity optimisation, prompt-based insights, or conversational search.
  • Strong analytical capability and experience with relevant platforms such as GA4, Google Search Console, Screaming Frog, Semrush, Ahrefs, Similarweb, or equivalent tools.
  • Experience guiding people or workstreams.
  • Curiosity about how AI, digital commerce, and changing consumer behaviour are reshaping search.

Responsibilities

  • Lead SEO strategy across the client portfolio, translating business priorities into clear and actionable organic growth roadmaps.
  • Own senior client relationships across SEO, content, and GEO, providing clear recommendations across performance, innovation, and measurement.
  • Develop SEO programmes spanning technical SEO, content optimisation, keyword strategy, user experience, authority signals, and search performance.
  • Turn search behaviour, consumer demand, category trends, and competitor insights into meaningful actions for brands.
  • Partner with Paid Search, Social, Retail Media, Media Planning, Data, and Analytics teams to build connected search strategies.
  • Lead measurement and performance storytelling, helping clients understand what is driving growth and where the next opportunities are.
  • Support and develop SEO talent while driving experimentation across AI search, social search, structured data, content, and search-led commerce.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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