Field Brand Manager - HIV

We are looking for a Field Brand Manager to join us on a fixed term contract basis until mid-November 2027, to drive the HIV portfolio in Finland. In this commercial role, you will develop and execute the local brand plan, lead brand activities, and work closely with HCPs and internal stakeholders to maximize the impact of our HIV treatments for patients in Finland.

The position is field-focused, with around 60% of your time spent on customer-facing activities (visits, meetings, events) and 40% dedicated to office-based brand planning, analytics and cross-functional coordination.

In this role you will

• Act as the HIV Brand Champion in Finland, maintaining strong knowledge of the brand, competitors and local care landscape.
• Plan and deliver high-quality engagement with healthcare professionals and key stakeholders in line with company, ethical and legal standards.
• Develop and own the Finnish HIV Brand Operational Plan, aligned with global and area strategy and local requirements.
• Adapt campaigns and materials, including digital content, for the Finnish market and monitor performance against agreed KPIs.
• Analyse market data, performance and competitive intelligence to identify opportunities, risks and practical actions.
• Coordinate cross-functional stakeholders and priority projects, balancing strategic planning with hands-on delivery.

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree or higher in Business, Marketing, Life Sciences or another relevant field.

• Relevant experience in pharmaceutical marketing, pharmaceutical field work or a commercial pharmaceutical role.
• Ability to build credible relationships with healthcare professionals and internal stakeholders.
• Analytical capability, including using market information and KPIs to guide action.
• Strong project delivery, teamwork and commitment to ethical, legal and compliance standards.
• Fluent Finnish and English communication skills.
• A valid driving licence and willingness to travel regularly within Finland

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Experience in HIV, specialty care or rare diseases.
• Previous brand-management or pharmaceutical marketing experience.
• Knowledge of the Finnish HIV care landscape or established relationships with relevant key opinion leaders.
• Experience of brand positioning, customer insight and campaign adaptation.
• Experience of forecasting, market analysis or financial analysis.
• A degree in business, marketing, life sciences or another relevant field. To confirm whether equivalent experience is acceptable.

Location: Based in Helsinki or the broader pääkaupunkiseutu (Capital Region), with regular travel within Finland for customer visits and internal meetings.

You must have the ability and willingness to spend approximately 60% of time in the field and 40% in office-based work.

Closing Date for Applications – 13th November 2026 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert. 

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Skills

Account Management, Brand Management, Cross-Functional Work, Data to Insights, Digital Fluency, Finnish Language, Market Analysis, Omnichannel, Scientific Literacy, Stakeholder Engagement, Strategic PlanningFinnish Salary Range: EUR 65,100 to EUR 108,500The annual gross base salary range for new hires in this position is listed above for each applicable location. These ranges take into account a number of factors including the candidate’s skills, experience, education level and the market rate for the role. In addition, this position may offer an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. More detailed information on the total benefits package will be supplied during the recruitment process. This role is available for applicants from multiple locations, and therefore salary ranges for certain locations are also shown. Salary ranges for other locations are shown because some markets have pay transparency laws that require salary information on job postings, and those locations are potential job sites for this role. If salary ranges are not displayed in the job posting for a specific location or country, the relevant compensation will be discussed during the recruitment process. Please note salaries vary by country based on the candidate’s skills, experience, education level and the market rate for the role. Offers are typically made within the advertised range based on the candidate’s skills, experience and qualifications, with the upper end generally reserved for highly experienced candidates or other exceptional circumstances aligned with these criteria.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at [email protected] where you can also request a call.    

Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the Link where you will find answers to multiple questions we receive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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