Full-Time

Existing Customer Marketing

Strategy Analyst

Posted on 1/18/2025

Citigroup

Citigroup

10,001+ employees

Global financial services and banking provider

Compensation Overview

$114.7k - $172.1kAnnually

+ Incentive Awards + Retention Awards

Senior

Hoffman Estates, IL, USA + 2 more

More locations: Jacksonville, FL, USA | Wilmington, DE, USA

Primary location is Wilmington, Delaware.

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Financial analysis
Data Analysis
Requirements
  • 5+ years of relevant experience
  • Strong experience in scoping and creating KPI’s and metrics and developing metrics dashboards
  • High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers; ability to create and model data easily and comfort with scope and direct quantitative analysis working closely with USCA and Finance
  • Familiarity with financial services industry and competitor products/services
  • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
Responsibilities
  • Lead the development of a comprehensive analytics agenda that supports business goals and priorities. Work closely with stakeholders to understand their analytical needs and requirements.
  • Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.
  • Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.
  • Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.
  • Regularly analyze KPI data to identify trends, patterns, and areas for improvement.
  • Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.
  • Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.
  • Partner with business units to assess the feasibility and potential impact of proposed initiatives.
  • Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.
  • Analyze various scenarios to understand their impact on financial performance.
  • Collaborate with stakeholders to develop strategic responses to potential scenarios.
  • Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.
  • Develop and implement key performance indicators (KPIs) to track and evaluate marketing initiatives' success.
  • Monitor and evaluate the effectiveness of new initiatives and tests, adjusting as necessary to maximize outcomes.
  • Create insightful reports and presentations to communicate findings and recommendations to stakeholders at all levels.
Desired Qualifications
  • Master’s preferred

Citigroup provides a wide range of financial products and services to various clients, including consumers, corporations, and governments. Its services encompass consumer banking, credit, corporate and investment banking, securities brokerage, and wealth management. Citi operates in over 160 countries, utilizing its extensive global network and technology to offer solutions tailored to its diverse client base. Unlike many competitors, Citi's strength lies in its comprehensive suite of services and its ability to facilitate international trade and investment. The company's goal is to manage financial assets effectively while also committing to sustainability and social responsibility through significant investments in environmental, social, and governance initiatives.

Company Size

10,001+

Company Stage

IPO

Total Funding

$59.8M

Headquarters

Tel Aviv-Yafo, Israel

Founded

1812

Simplify Jobs

Simplify's Take

What believers are saying

  • Citi's partnership with Mastercard enhances its position in the digital banking sector.
  • 'Green Deposits' align with the growing demand for sustainable banking products.
  • Citi's involvement with Jumia taps into the expanding African e-commerce market.

What critics are saying

  • Increased competition from digital platforms like Versana may challenge Citi's market share.
  • Citi's partnership with Jumia exposes it to risks in the volatile African e-commerce market.
  • Regulatory challenges may arise from Citi's collaboration with Mastercard for Google Pay Plex accounts.

What makes Citigroup unique

  • Citi's global reach spans over 160 countries, offering unmatched international banking services.
  • The company integrates ESG initiatives, appealing to environmentally-conscious investors and customers.
  • Citi's technological infrastructure supports innovative solutions in consumer and corporate banking.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Paid Vacation

Paid Sick Leave

Paid Holidays

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