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IPG Mediabrands

Global media planning, buying, analytics

Senior Negotiator - Digital Partnerships

Full-Time
$70k - $75k
Mid, Senior
New York, NY, USA
In Person
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • Digital media buying experience.
  • Knowledge of an inventory management system such as MediaOcean or Prisma.
  • Ability to manage multiple competing priorities, duties, or projects and accommodate evolving responsibilities and last-minute changes.
  • Strong time-management and organizational skills.
  • Ability to develop and maintain professional relationships with clients, colleagues, and vendors.
  • PC proficiency and working knowledge of Microsoft Office, including Word, Excel, and PowerPoint.
  • Written, verbal communication, and negotiation skills.
  • Experience analyzing data and market research.
Responsibilities
  • Develop, recommend, execute, and evaluate digital media plans from inception to completion with moderate oversight from the Manager.
  • Work independently within assigned project parameters, goals, and budgets to develop recommendations with clear rationale.
  • Oversee the Negotiator and Associate in daily maintenance to ensure consistent processes are followed and client schedules are delivering.
  • Take on a client-facing role with moderate oversight from the senior team.
  • Attend regular client and vendor meetings and status meetings, and maintain ongoing rapport.
  • Mentor and assist in training Associates and Negotiators.
  • Work with Strategy and Comms Design teams to integrate overall strategy into media choices.
  • Recommend and justify partner selections to deliver on client objectives.
  • Develop requests for proposals and oversee the submission process with media partners.
  • Evaluate partner proposals, negotiate plan details, develop plans, and present plan recommendations to internal stakeholders and clients.
  • Oversee campaign implementation, optimization, and performance, including authorizations, insertion orders, budgets, creative, reporting, billing, and reconciliation.
  • Manage partner-specific budget allocation, optimization, media partnership programs, and added-value details.
  • Secure best-in-class marketplace pricing.
  • Foster strong relationships with media partners.
Desired Qualifications
  • At least 2 years working within the digital media space.
  • Experience with campaign management or ad-serving technology, such as Atlas DMT or Media Mind.
  • Working knowledge of third-party internet marketing research, such as comScore Media Metrix, Nielsen NetView, @Plan, or NetRatings.
  • Familiarity with basic accounting and mathematics principles; basic statistical analysis experience is a plus.
  • Good presentation skills.

About the company

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

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Simplify's Take

What believers are saying

  • COMvergence ranked Omnicom Media largest globally in June 2026 with $75.6 billion billings.
  • Retail media remains a growth engine; Mediabrands already deployed the platform with major clients.
  • June 2026 rankings confirm scale advantages across regions after the IPG integration.

What critics are saying

  • Omnicom cut 4,000 jobs in December 2025; more reductions run through 2028.
  • Eileen Kiernan left in July 2026; leadership churn weakens Mediabrands client continuity.
  • Australia retired Mediabrands branding in 2026; full integration erases standalone identity.

What makes IPG Mediabrands unique

  • 2023 Unified Retail Media Solution tackles fragmented retailer measurement across networks.
  • Omnicom Media, post-November 2025, combines Mediabrands scale with OMD and PHD.
  • Acxiom data and proprietary AI power cross-retailer audience building and optimization.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Disability Insurance
  • 401(k) Company Match
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.