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Full-Time

Director – Client Solutions

Confirmed live in the last 24 hours

Influential

Influential

201-500 employees

AI-driven influencer marketing platform

AI & Machine Learning
Consumer Goods
Data & Analytics

Compensation Overview

$125k - $165kAnnually

Senior, Expert

Remote in USA

Preference for candidates located on the East Coast.

Category
Customer Success Management
Sales & Account Management
Required Skills
Communications
Management
Data Analysis
Requirements
  • 7 - 9+ years of experience working in a digital or advertising environment required
  • Excellent engagement and negotiation skills across, client management, expectation management, and conflict resolution
  • Experience and/or aptitude for working in a startup environment
  • Exceptional organizational skills with the ability to handle multiple clients and priorities with discretion
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients
  • Thrives within a dynamic and evolving environment, competent at generating process and structure as needed to best activate the team
  • Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube
  • Insatiable curiosity and drive to learn and stay up to date on the latest trends and innovations in the social, influencer, and commerce space
  • Bachelor’s degree or equivalent experience
Responsibilities
  • Partner with the revenue lead to manage and grow a portfolio of strategic accounts
  • Be responsible for ensuring that the portfolio team has the appropriate staffing allocation across our capabilities in strategy & analytics, account management, performance media, creator partnerships & campaign management, etc.
  • Serve as the client advocate to ensure the portfolio team has the necessary information/briefing, and awareness of KPIs to scope and complete a project, on schedule and on budget, including client program goals, product knowledge, and best practices
  • Drive vertical/category leadership opportunities in RFPs and opportunistic ideas
  • Bring forward innovation and inventory leadership opportunities from our i3 team to showcase to our clients
  • Lead and engage portfolio team across clients and campaigns, working collaboratively to drive programs that meet the client’s performance and business objectives
  • Drive adoption of stated client solutions best practices through example setting and positive reinforcement
  • Monitor and track client’s performance objectives for all their existing initiatives to ensure program goals are being met/exceeded
  • Act as a point of contact on client accounts, manage client escalations, and solve issues as appropriate
  • Work with internal team to ensure the client develops trust in the portfolio team by overseeing client outputs and communication
  • Ability to see the big picture by thinking conceptually, imaginatively, and systematically addressing potential challenges and optimizing opportunities
  • Collaborate with other departments, including Revenue, Execution, and Operations to address client needs and scale the business to meet long term company goals
  • Lead process improvements, ensuring efficiency, build value for the organization by proactively identifying and mitigating potential risks to the business
  • Maintain and expand working knowledge of research products, industry trends, and competitive set as they relate to the client’s business
  • Manage monthly billing reconciliation process with Account Management and Finance teams

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and effective influencer partnerships, aiming to enhance marketing strategies for its clients.

Company Stage

Series B

Total Funding

$54.1M

Headquarters

Las Vegas, Nevada

Founded

2013

Growth & Insights
Headcount

6 month growth

11%

1 year growth

20%

2 year growth

27%
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Simplify's Take

What believers are saying

  • Influential's partnerships, such as with UniComm Media Group, expand its reach and effectiveness in niche markets like the Hispanic audience.
  • The company's focus on advanced metrics and AI-driven insights provides brands with unparalleled value, potentially leading to higher client retention and satisfaction.
  • Influential's leadership in AI-driven influencer marketing positions it well for future growth as AI continues to evolve and integrate into digital marketing strategies.

What critics are saying

  • The rapid advancement of AI tools could disrupt the influencer marketing space, potentially reducing the need for traditional influencer work.
  • The competitive landscape in digital marketing is fierce, with new entrants and existing giants like Snapchat introducing features that could erode Influential's market share.

What makes Influential unique

  • Influential leverages advanced AI to focus on sophisticated metrics like sales lift and ROAS, setting it apart from competitors who rely on basic social media metrics.
  • The platform's ability to precisely match brands with influencers using AI ensures highly targeted and effective marketing campaigns, unlike more generic influencer platforms.
  • Influential's comprehensive suite of services, including campaign strategy and performance analytics, offers a one-stop solution for brands, differentiating it from competitors who may only offer piecemeal services.