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Litify

SaaS platform for legal case management

Field Marketing Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Have 3–5 years of field or event marketing experience, ideally in B2B SaaS.
  • Have a track record of owning programs end to end rather than only executing someone else’s plan.
  • Be highly organized and able to manage multiple events, budgets, and deadlines while prioritizing based on impact and timing.
  • Apply a business-first mindset by designing strategies and experiences to achieve business outcomes.
  • Be comfortable working with Sales and senior stakeholders, and confident interacting with customers and executives.
  • Have hands-on experience with Salesforce and event or marketing automation tools.
  • Be comfortable working in a fast-paced environment where priorities may shift.
  • Work autonomously, take ownership, and collaborate with others.

Responsibilities

  • Plan and run Litify-hosted field events, including executive dinners, roundtables, happy hours, workshops, and regional roadshows, from ideation through execution, with defined success measures.
  • Organize and lead trade shows and industry conferences, including selecting activations and sponsorships, developing booth strategy, organizing hosted events and on-site meetings, and maximizing presence and return on investment.
  • Partner with the creative team to bring the Litify brand to life through booth design, on-site experiences, content, giveaways, and attendee touchpoints.
  • Own the program calendar end to end, including budgets, venues, vendors, logistics, invitations, promotion, on-site execution, post-event follow-up, targets, and measurement of business impact.
  • Partner with Sales to select target markets and accounts, identify audiences, drive attendance, and generate pipeline through events.
  • Support partner and customer events as part of the broader brand and go-to-market strategy, building activations that grow relationships, deliver a strong brand experience, and help expand the book of business.
  • Track and report attendance, generated and influenced pipeline, and return on investment, and use the results to shape future programs.
  • Collaborate with the marketing team on pre- and post-event strategy, data and analysis, and design, ensuring everything is tracked.
  • Travel to events as needed, approximately 25–30%.

Desired Qualifications

  • Experience with Splash.
  • A strong eye for brand and design, including the ability to create premium and memorable events.
  • Experience marketing to legal, professional services, or enterprise audiences.
  • Customer marketing or community experience.
  • Experience with executive-level events involving general counsel, managing partners, or C-suite audiences.

About the Company

Litify

SaaS platform for legal case management

Litify provides a legal operating system and case management software designed for law firms, corporate legal departments, and government agencies. It is a SaaS platform that consolidates multiple legal processes into one system, allowing teams to collaborate, access real-time information, automate routine tasks, and analyze data to improve performance. The product works by offering a flexible, secure, cloud-based platform that clients subscribe to, with optional configurations, data migration services, and training to tailor it to their needs. Litify sets itself apart by delivering an end-to-end, industry-focused platform that integrates workflow automation, analytics, and collaboration in one place, along with a strong emphasis on customer success and ongoing support. The company's goal is to help legal teams operate more efficiently, reduce costs, and make informed decisions through digital transformation of their processes.

Company size
51-200
Company stage
Early VC
Total funding
$78.5M
Headquarters
New York City, New York
Founded
2016

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