H

HP Inc.

Makes computers and printers for work and home

Customer & Partner Engagement Specialist

Growth MarketingConfirmed live in the last 24 hours
Full-timeIn-person

About the Job

Requirements

  • A four-year or graduate degree in Marketing, Business Administration, or another related discipline, or commensurate work experience or demonstrated competence is recommended.
  • Typically has 4–7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field, or an advanced degree with 3–5 years of work experience.
  • Knowledge of email marketing and marketing automation.
  • Knowledge of lifecycle and nurture marketing.
  • Knowledge of customer journey management.
  • Knowledge of partner marketing and enablement.
  • Knowledge of campaign execution.
  • Knowledge of audience segmentation.
  • Knowledge of analytics and optimization.
  • Knowledge of project management.
  • Ability to maintain attention to detail.
  • Ability to collaborate cross-functionally.
  • Effective communication.
  • Results orientation.
  • Learning agility.
  • Digital fluency.
  • Customer centricity.

Responsibilities

  • Own end-to-end execution and optimization of customer and partner nurture programs across Print, Personal Systems, and Poly, including audience segmentation, automation workflows, journey orchestration, content deployment, and performance analysis.
  • Execute multi-touch customer and partner engagement programs across email, automation platforms, enablement communications, and digital nurture experiences.
  • Partner with Campaign Managers, Content Strategists, Digital Experience & Optimization, and Growth Marketing teams to optimize customer journeys and nurture experiences across touchpoints.
  • Lead partner enablement communications and activation efforts for SMB, Synergy, and Long Tail partners, aligning them with HP priorities, offers, campaigns, and demand generation initiatives.
  • Own email strategy execution, communication sequencing, audience management, testing, deployment, and performance optimization.
  • Serve as the central coordination point between Campaign Managers, Content Strategists, UX/Web, MarTech, Internal Agency, and Alliance teams to ensure timely delivery of communications, digital assets, and nurture experiences.
  • Collaborate with Web and Digital Experience teams to identify journey gaps, engagement opportunities, and optimization recommendations that improve customer progression through the funnel.
  • Manage communication governance, nurture calendars, audience contact strategies, and engagement planning to maintain message consistency and reduce audience fatigue.
  • Track, analyze, and report engagement, nurture, adoption, and conversion performance, using insights to improve customer and partner experiences.
  • Support testing and optimization initiatives across nurture programs, including messaging, timing, sequencing, audience segmentation, and engagement tactics.

Desired Qualifications

  • Experience in segment marketing, channel marketing, partner marketing, or a related field is preferred.
  • An advanced degree with 3–5 years of work experience is an alternative qualification.

About the Company

HP Inc.

Makes computers and printers for work and home

HP designs personal computers, printers and related supplies for households, businesses and public institutions, with products for everyday work and professional computing. Its Z workstations support demanding technical tasks, while its commercial printing systems serve offices, print shops and industrial manufacturers. It sells devices and replacement supplies directly and through partners, and earns service revenue from software, support and managed computer and printer fleets. Founded as a partnership in 1939, the company is headquartered in Palo Alto, California, and retained the PC and printing businesses after separating Hewlett Packard Enterprise in 2015.

Company size
10,001+
Company stage
IPO
Headquarters
Palo Alto, CA
Founded
1939

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