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PENN Entertainment

Operates casinos, racetracks, and online betting

Marketing Administrator

Marketing Generalist & ManagementUpdated on Nov 12
Full-timeBlack Hawk, CO, USAIn-person

About the Job

Requirements

  • A bachelor's degree from a four-year college or university in marketing, communications, business, or a related field; internships or certifications in marketing or operations; or an equivalent combination of education and experience.
  • Must have excellent verbal, written, and interpersonal skills.
  • Must have technical proficiency and knowledge in Microsoft applications, including Teams, Word, Excel, and Outlook.
  • Must be able to meet deadlines and effectively manage multiple priorities in a demanding work environment.
  • Must be able to communicate effectively with outside agencies, vendors, and other contacts.
  • Must be able to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
  • Must be able to interact with guests, staff, and colleagues and resolve problems and conflicts in a diplomatic, tactful, and positive manner.
  • Must be able to work varying shifts or schedules, including holidays and weekends, to reflect the business needs of the property.

Responsibilities

  • Assist in developing and implementing marketing plans and strategies, including relationship marketing, promotions, entertainment, and events, as well as developing support materials and in-house creative initiatives from concept to fulfillment, such as collateral and signage.
  • Assist in creating and managing organic and paid social content.
  • Assist with setting up, executing, and breaking down on-site and off-site promotions, entertainment, and special events, including tournaments, promotions, VIP parties, and festivals.
  • Work within a team to ensure all items needed to carry out marketing programming are in the appropriate place in a timely manner.
  • Assist with content management on the property and online.
  • Adhere to the department’s scheduling needs, including evenings, weekends, and holidays, to support promotions, events, and general marketing programming.
  • Maintain detailed knowledge of all marketing programming to explain policies and procedures to customers effectively.
  • Present or speak on stage when necessary, using a microphone to make announcements for drawings and events.
  • Educate patrons on the value of the loyalty program and assist them with questions about the property and loyalty program.
  • Assist and support the Marketing Department in generating app activations for PENN Play, The Score, casino promotions, and events on select shifts by performing duties that support customers’ visits and events.
  • Support operational goals and monitor achievement of performance and profit objectives.
  • Support projects and efforts of the VP of Marketing, Marketing Manager, Assistant Marketing Manager, and/or Player Development Manager as requested.
  • Promote and demonstrate customer service in accordance with department and company standards and programs.
  • Ensure regulatory compliance within the area of responsibility and report potential issues to management.
  • Maintain strict confidentiality in all departmental and company matters.
  • Perform other duties as assigned.

Desired Qualifications

  • Experience in multiple communication channels, including direct mail, email, and social media, is ideal.
  • Internships or certifications in marketing or operations.
  • Proven time-management, creative, and critical-thinking skills.

About the Company

PENN Entertainment

Operates casinos, racetracks, and online betting

Penn Entertainment runs a nationwide network of casinos and racetracks and builds a strong online gaming and sports betting platform. It operates 42 casinos and racetracks across 19 states, alongside a digital sports betting and iGaming presence and sports media properties. Its products work by combining physical venues with online platforms so customers can bet, play casino games, or follow sports content across both in-person and digital channels, using a unified account and cross-channel experiences. Compared with competitors, the company differentiates itself with its large, diverse footprint and its omni‑channel approach that links land-based gaming, online wagering, and media partnerships into one ecosystem. The company’s goal is to lead the North American gaming industry by growing its community of players and expanding its integrated entertainment experiences across physical venues, online platforms, and media.

Company size
5,001-10,000
Company stage
IPO
Headquarters
Wyomissing, PA
Founded
1972

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