Spin Master designs, makes, and markets toys worldwide, and also creates entertainment content and digital games. Its toys include brands like PAW Patrol, Bakugan, and Hatchimals, sold wholesale to retailers. The Entertainment arm develops multi-platform content and licenses it to generate merchandise revenue; Digital Games use apps like Toca Boca and Sago Mini with subscriptions or in-app purchases. The company differentiates itself with owned IPs across toys, media, and games, a global manufacturing network, and a strategy that links toy sales with media and games to build a cross‑platform ecosystem.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Canada
Founded
1994
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