Full-Time

Senior Manager

Event Marketing

Posted on 10/30/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$102.4k - $187.7kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior

New York, NY, USA

Residents of NY, CO, CA, and WA are eligible.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 10+ years of experience in events
  • Demonstrated successful planning and executing large and small scale online and offline events that support business objectives and goals
  • Ability to manage multiple projects with attention to detail
  • Willingness to travel
  • A self-starter with good time management skills
Responsibilities
  • Responsible for the strategy and execution for large corporate events, smaller conferences, campaign focused events and thought leadership driven initiatives.
  • Collaborate with various marketing team to help develop and lead our go to market strategy through events, conferences, roundtables and account based marketing.
  • Collaborate as part of the event marketing team to find efficiencies, implement best practices, and support other event projects from across the function as assigned. Work cross functionally, define and execute on the program goals, messages, audience generation/email campaigns, speaker plan, collateral, event website and registration, and event logistics.
  • Gather information (including industry trends, competitive intelligence and business goals) and make event marketing recommendations, incorporating program budget, potential effectiveness, event metrics, logistics, calendaring, etc.
  • Listen to marketing and sales business needs, collaborate across both teams to define objectives and messaging for events, ensure it aligns with business priorities and event marketing strategies.
  • Design and facilitate internal and client events, including audio-visual production, collateral design, creation and procurement, logistics, budgeting, negotiation and client service.
  • Define objectives and messaging for events.
  • Manage logistical requirements for planning, staging, and shipping or trade show properties, products and supporting elements.
  • Prepare ROI evaluation of events.
  • Establish staffing requirements, obtain approvals and recruit employees to staff all trade shows and internal events.
  • Work cross functionally with measurement and analytics team to report on the effectiveness of events, including leads and other metrics.
  • Establish credibility and build trust with key stakeholders and leaderships.
  • Negotiate contracts and manage relationships with outside vendors.
  • Managing operational and administrative functions to ensure specific projects are delivered efficiently.
  • Traveling to on-site inspections and project managing events.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to see how their ads perform and make informed decisions on their ad spending. The company's goal is to empower advertisers to achieve better results through optimized ad campaigns, while generating revenue through platform usage fees and additional services like consulting.

Company Stage

IPO

Total Funding

$80.3M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

31%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric advertising solutions creates opportunities for The Trade Desk.
  • Increasing AI adoption in programmatic advertising enhances The Trade Desk's platform capabilities.
  • The growth of retail media networks offers new partnership avenues for The Trade Desk.

What critics are saying

  • Ventura may face competition from established smart TV OS players like Roku and Amazon.
  • Integration with Spotify's SAX could increase competition in the automated ad space.
  • Reliance on third-party data may be challenged by tightening global privacy regulations.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new streaming TV operating system.

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