Full-Time

Senior Manager

Event Marketing

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$102.4k - $187.7kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior

New York, NY, USA

Eligible candidates must be residents of NY, CO, CA, or WA.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 10+ years of experience in events
  • Demonstrated successful planning and executing large and small scale online and offline events that support business objectives and goals
  • Ability to manage multiple projects with attention to detail
  • Willingness to travel
  • A self-starter with good time management skills
Responsibilities
  • Oversee all event activity, responsible for managing events from research to conception to budget reconciliation to ROI tracking and align them with marketing strategy and business goals
  • Responsible for the strategy and execution for large corporate events, smaller conferences, campaign focused events and thought leadership driven initiatives
  • Collaborate with various marketing team to help develop and lead our go to market strategy through events, conferences, roundtables and account based marketing
  • Collaborate as part of the event marketing team to find efficiencies, implement best practices, and support other event projects from across the function as assigned
  • Work cross functionally, define and execute on the program goals, messages, audience generation/email campaigns, speaker plan, collateral, event website and registration, and event logistics
  • Gather information (including industry trends, competitive intelligence and business goals) and make event marketing recommendations, incorporating program budget, potential effectiveness, event metrics, logistics, calendaring, etc.
  • Listen to marketing and sales business needs, collaborate across both teams to define objectives and messaging for events, ensure it aligns with business priorities and event marketing strategies
  • Design and facilitate internal and client events, including audio-visual production, collateral design, creation and procurement, logistics, budgeting, negotiation and client service
  • Define objectives and messaging for events
  • Manage logistical requirements for planning, staging, and shipping or trade show properties, products and supporting elements
  • Prepare ROI evaluation of events
  • Establish staffing requirements, obtain approvals and recruit employees to staff all trade shows and internal events
  • Work cross functionally with measurement and analytics team to report on the effectiveness of events, including leads and other metrics
  • Establish credibility and build trust with key stakeholders and leaderships
  • Negotiate contracts and manage relationships with outside vendors
  • Managing operational and administrative functions to ensure specific projects are delivered efficiently
  • Traveling to on-site inspections and project managing events

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by providing advanced technology and data analytics, ensuring transparency in campaign measurement and reporting. This transparency allows clients to make informed decisions about their ad spending and improve campaign performance. The company's goal is to empower advertisers with the tools and insights needed to optimize their digital advertising efforts effectively.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

15%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The Trade Desk's innovative technologies like UID2 and OpenPath position it as a leader in the evolving digital advertising ecosystem.
  • Strategic partnerships with major players like Fox and LG Ad Solutions expand The Trade Desk's reach and influence in the market.
  • The company's focus on privacy-conscious solutions aligns with global regulatory trends, potentially attracting more clients concerned with data privacy.

What critics are saying

  • The competitive landscape includes giants like Google and Amazon, which could impact The Trade Desk's market share.
  • The reliance on partnerships for technology integration may pose risks if these partnerships falter or if partners develop competing solutions.

What makes The Trade Desk unique

  • The Trade Desk's Unified ID 2.0 (UID2) offers a privacy-conscious alternative to third-party cookies, setting it apart in the digital advertising landscape.
  • Their platform's transparency in measurement and reporting provides clients with unparalleled insights into campaign performance, unlike many competitors.
  • The Trade Desk's extensive partnerships, such as with Fox and Hightouch, enhance its capabilities in audience targeting and campaign measurement across multiple channels.

Help us improve and share your feedback! Did you find this helpful?