Pinterest and The Trade Desk are both growth plays in digital advertising, but a Motley Fool writer favours Pinterest for 2027. In fiscal 2025, Pinterest posted revenue of $4.2 billion, up 15.8%, and net income of $416.9 million. The Trade Desk reported revenue of $2.9 billion, up 18.5%, and net income of $443.3 million. Free cash flow was $1.3 billion at Pinterest and $795.7 million at The Trade Desk. Pinterest trades at a forward price-to-earnings ratio of 8.3x, against 13.5x for The Trade Desk. In the third quarter of 2026, Pinterest's monthly active users hit a record 661 million, up 10%. The Trade Desk expects third-quarter sales to fall year over year. Spending cuts by client Publicis Groupe after a public dispute have hurt its revenue.

The Trade Desk integrates Digital Envoy's NetAcuity data to power audience targeting beyond geography. Digital Envoy, a global leader in IP-based geolocation intelligence, announced that its NetAcuity data is now available on The Trade Desk platform, enabling advertisers to build more granular audiences for their digital advertising campaigns. The partnership, which is live globally, gives advertisers access to additional data signals, including internet service provider (ISP) and mobile carrier data, to create ID-based audiences for activation across the open internet, including connected TV (CTV). NetAcuity is Digital Envoy's IP intelligence solution that incorporates multiple data sources and real-world device signals to map IP addresses to geographic locations and deliver location, network, and contextual intelligence for advertising, cybersecurity, and compliance use cases. By combining NetAcuity data with The Trade Desk's audience targeting capabilities, advertisers - particularly in the technology and telecommunications sectors - can build segments that go beyond traditional geographic targeting to incorporate organization-level signals, supporting campaigns tailored to where consumers are in their relationship with a provider. A telco running a customer-switching campaign, for example, can use these signals to deliver creative that better aligns with a consumer's needs and preference. The segments are available globally at launch, including across EMEA and APAC, where limited IP visibility has historically presented challenges for precise audience targeting. These audiences are also available through The Trade Desk's Audience Unlimited offering, giving advertisers greater flexibility to combine Digital Envoy's network and carrier-level insights with other third-party data to build more precise, tailored audience segments. For advertisers in those regions, the integration provides access to more granular audience data, helping them reach relevant consumers across markets during the critical Q4 holiday season. "Advertisers are looking for greater accuracy in how they identify and reach audiences, particularly as signal availability and quality continue to fragment," said Charlie Johnson, SVP and General Manager, LocID and International, Digital Envoy. "The incorporation of NetAcuity data unlocks powerful new audience strategies that simply weren't possible with geography alone: a carrier reaching consumers based on their current provider, a technology brand reaching the organizations that matter most - now available globally on The Trade Desk." "One of the most valuable moments in telecom is when consumers are making a change - whether that's upgrading their phone, switching carriers, or bundling their internet service," said Jerome Eymery, VP, Business Development, The Trade Desk. "These moments represent significant opportunities for advertisers to connect with consumers. By bringing Digital Envoy's network and carrier-level data to our platform, we're helping advertisers find and reach relevant audiences with greater precision across the open internet."

ShopMy taps ex-trade Desk vet Jed Dederick as CRO to scale creator commerce. The former DSP revenue chief sees creator commerce as the next major performance channel. 2 hours ago Jed Dederick, who spent nearly fourteen years at The Trade Desk, most recently as its chief revenue officer, has joined ShopMy as its CRO. He officially started at the creator affiliate marketing platform on Oct. 13, and reports to CEO Harry Rein. At the time Dederick started at The Trade Desk, digital advertising was "a highly fragmented marketplace" where individual brands or agencies send insertion orders to individual publishers. "Through the evolution of programmatic, we uncovered the value of liquidity and automation," he said. "I see that happening in creator commerce now." The hire comes as ShopMy, launched in 2020 and valued at $1.5 Trishla is an Adweek staff reporter covering AI and tech. Recommended videos