Full-Time
Lead Analyst
Google Analytics Implementation
Confirmed live in the last 24 hours
blend360
201-500 employees
Consulting in marketing analytics and data science
Mid
Columbia, MD, USA
- 3-5 years of hands-on experience in Google Analytics implementation and management.
- Proficiency in app implementation, server-side implementation, and additional coordination of MarTech & AdTech.
- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
- Excellent verbal and written communication skills, with the ability to convey complex technical concepts to non-technical stakeholders.
- Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
- Google Analytics and Google Tag Manager certifications are a plus.
- Understanding of digital marketing principles and strategies.
- Familiarity with tag management systems (e.g., Adobe Launch, Google Tag Manager).
- Identify client objectives and develop measurement plans and solution design requirements that meet the business requirements
- Lead and execute Google Analytics implementations, ensuring accurate and efficient data collection, tracking and reporting across digital properties.
- Be a key stakeholder providing direct updates and communication to the client on progress and barriers to success
- Identify and resolve issues related to data collection, tracking, and reporting in a timely manner.
- Implement Google Analytics in mobile applications, ensuring seamless data integration and tracking.
- Configure and manage server-side implementations of Google Analytics, optimizing for performance and data accuracy.
- Ability to support testing tool implementations to enable personalized user experiences and A/B testing.
- Data testing and debugging using plugins, extensions and web developer tools
- Support in the deployment of 3rd party media tags and additional tags / tools including, but not limited to mParticle and OneTrust
- Utilize Observe Point or similar tools for automated validation of data collection across digital properties.
- Develop and maintain comprehensive reports and dashboards to visualize data insights and support decision-making.
- Work closely with cross-functional teams including marketing, development, and data science to ensure alignment and effective implementation of analytics solutions.
- Stay up to date with industry best practices and emerging trends in analytics and implementation strategies.
BLEND360 specializes in consulting services focused on marketing analytics, data science, and marketing technology (MarTech). The company helps businesses improve their marketing strategies by providing insights derived from data analysis. Their services include consulting on marketing analytics, strategy activation, and implementing MarTech solutions, which enable clients to make informed decisions based on performance data. What sets BLEND360 apart from its competitors is their approach of integrating their consultants into the clients' teams and cultures, fostering collaboration and ensuring that they work closely with clients to drive success. The goal of BLEND360 is to help clients achieve measurable results and business growth through optimized marketing performance.
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
N/A
Headquarters
Columbia, Maryland
Founded
N/A
6 month growth
↑ 2%1 year growth
↑ 2%2 year growth
↑ 2%
Simplify's Take
What believers are saying
- The launch of a generative AI suite positions BLEND360 at the forefront of innovation in the data science space.
- Acquisitions of companies like Montevideo Labs and FutureproofAI expand BLEND360's global footprint and enhance its service offerings.
- A $100M minority investment from Recognize provides strategic guidance and resources for international expansion.
What critics are saying
- The competitive landscape in marketing analytics and data science requires BLEND360 to continuously innovate to maintain its edge.
- Integrating multiple acquisitions could pose challenges in aligning company cultures and technologies.
What makes blend360 unique
- BLEND360's unique approach of integrating seamlessly with clients' teams and cultures fosters a collaborative environment that drives success, unlike traditional consulting firms.
- The company's focus on data-driven insights and performance data to optimize marketing strategies sets it apart in the competitive marketing analytics landscape.
- Recent acquisitions like Montevideo Labs and FutureproofAI enhance BLEND360's global capabilities and expertise in omnichannel decision management solutions.
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