M3USA

Global digital healthcare information and education

Digital Marketing Associate

Growth MarketingConfirmed live in the last 24 hours

Full-timeFort Washington, PA, USANo salary listedRemote

About the Job

Requirements

A bachelor's degree in Marketing, Business, or a related field is required.
At least 4 years of experience supporting digital marketing strategy is required; experience in healthcare or a similarly regulated industry is preferred.
Ability to learn marketing automation platforms and analytics tools.
Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing.
Ability to analyze campaign performance data and key performance indicators and translate insights into optimizations.

Responsibilities

Draft social media content for paid ads and ideate creative based on extensive consumer and competitor research.
Develop and manage organic content strategy.
Execute acquisition and reactivation marketing strategies.
Optimize the conversion funnel to improve user engagement and increase conversion rates; understand where and when to place ads to maximize effectiveness, optimizing for different media channels and platforms.
Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
Monitor, analyze, and report on campaign performance and key performance indicators, using analytics tools and customer data to refine and optimize acquisition marketing strategies.
Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure acquisition marketing efforts remain current and effective.
Ensure acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
Perform other duties as assigned to meet the organization's dynamic needs.

Desired Qualifications

Experience supporting digital marketing strategy in the healthcare space or a similarly regulated industry.

Job Description

Draft social media content for paid ads; ideate creative based on extensive consumer and competitor research.
Develop and manage organic content strategy.
Execute acquisition and reactivation marketing strategies.
Optimize the conversion funnel to improve user engagement and increase conversion rates; understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization.

Qualifications

Bachelor's degree in marketing, business, or a related field
4+ experience supporting digital marketing strategy, preferably in the healthcare space or similarly regulated industry
Ability to learn marketing automation platforms and analytics tools.
Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing.
Ability to analyze campaign performance data and KPIs and translate insights into optimizations.

Additional Information

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

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About the Company

M3USA

Global digital healthcare information and education

M3 USA provides digital services and live medical education to healthcare professionals, reaching over 2.5 million doctors through physician websites in the US, Asia, and Europe and delivering clinically targeted messages to physicians and sales teams. Its offerings combine online health information—daily clinical news, medical education, market research, ethical drug promotion, clinical development, and recruitment—with live programs delivered by credentialed clinical educators that cover disease states, adherence, guideline-based treatment, and REMS programs. This integrated mix of online content and in-person education addresses gaps in clinical practice and improves access for sales reps, distinguishing it from firms that focus on either digital content or live training alone. As part of M3 Inc., a global leader in healthcare digital solutions, M3 USA aims to change how medical information is shared and used to help clinicians stay informed and improve patient care.

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: United States
Founded: 1999

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