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Publicis Groupe

Runs advertising and digital transformation services

Programmatic - Associate Director

Performance & Paid MarketingPosted on Nov 5
Full-timeToronto, ON, CanadaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in business or advertising, or equivalent experience.
  • At least 7 years of progressively responsible experience in media planning, buying, and management.
  • Demonstrated business acumen and a track record of success in the media services profession.
  • Strong written and verbal communication and presentation skills.
  • Strong negotiating skills.
  • Strong leadership and management skills.
  • Demonstrated critical thinking and problem-solving abilities.
  • Strong analytical abilities.
  • Strong command of media research and reporting resources.

Responsibilities

  • Manage a programmatic team responsible for the client's media buys in the demand-side platform.
  • Develop and nurture ongoing relationships with key clients, especially at the senior level.
  • Evaluate media recommendations and presentations, and clearly identify key media deliverables in terms of accountability and performance.
  • Use programmatic background and knowledge of demand-side platform capabilities to build smart programmatic strategy for the client.
  • Oversee campaign quality assurance processes and campaign setup for programmatic buys in demand-side platforms.
  • Maintain positive relationships with media vendors and request continuous ideas to share with clients.
  • Lead vendor management strategies, negotiations, and deal development on behalf of clients.
  • Keep informed about media trends, technologies, and new media opportunities.
  • Educate clients and provide thought leadership on changing media, consumer, and marketplace dynamics that impact strategic direction.
  • Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities.
  • Interview candidates and make hiring recommendations for the team.
  • Monitor timesheet preparation and vacation scheduling for the team.
  • Manage performance evaluations and facilitate cascading goals among the team.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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