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University of Ottawa

Bilingual university in Ottawa, Canada

Intermediate Specialist - Student Recruitment

Marketing Generalist & ManagementPosted on Nov 9
Full-timeOttawa, ON, Canada$85k - $107.4k

About the Job

Requirements

  • A bachelor's degree in marketing or a related field, or an equivalent combination of education and work experience.
  • A minimum of five years of demonstrated experience in a similar role.
  • Ability to develop marketing and digital communication strategies.
  • Knowledge of web accessibility guidelines and experience applying them.
  • Knowledge of the Canadian university sector and its administrative structures.
  • Advanced knowledge of computer systems and software, including graphic design and web applications, spreadsheets, databases, the internet, and email.
  • Experience giving presentations to large groups in both official languages.
  • Experience planning and organizing events.
  • Project management experience.
  • Ability and willingness to occasionally travel outside the city for recruitment activities.
  • Ability and willingness to occasionally work outside normal office hours.
  • Bilingualism in English and French, spoken and written.
  • For a front-line position interacting with students, selected candidates must be rated at Low Advanced proficiency or higher in oral comprehension and reading comprehension in their second official language, as determined by a proficiency test.

Responsibilities

  • Develop and implement recruitment strategies for all faculty graduate programs to attract students and achieve recruitment objectives.
  • Plan and coordinate visits with future students to promote programs, achievements, and faculty or University activities.
  • Act as a resource for inquiries about program requirements and University services to increase the appeal of graduate programs.
  • Develop and maintain an alumni network to maximize faculty outreach and visibility.
  • Organize student recruitment and other special events to project a positive image of the faculty or University.
  • Form and chair event-planning committees, identify elements and timelines, and monitor and communicate progress.
  • Develop event budgets and ensure activities remain within budget limits.
  • Design and develop promotional materials and promote events to target audiences to maximize outreach and participation.
  • Generate web content in accordance with web, official-language, and accessibility standards and established policies.
  • Develop and evaluate web usage and usability performance indicators, and coordinate website improvements.
  • Develop and implement faculty marketing strategies based on digital marketing best practices and trends.
  • Collaborate with graphic designers and photography and printing professionals to produce marketing materials that promote the faculty to future students and comply with design standards.
  • Develop and implement an annual communications plan for internal and external audiences that supports the strategic plan and faculty brand.
  • Write content for annual reports, news bulletins, brochures, speeches, websites, social media, and press releases, and coordinate translation.
  • Develop performance indicators and monitor performance through consultations and surveys to improve liaison and recruitment activities.
  • Analyze results and make improvements to optimize recruitment and advertising tools.
  • Conduct market research studies and analyze results to identify priorities and critical paths for recruitment and liaison activities and recommend new initiatives.
  • Supervise administrative support staff as needed and ensure their work complies with established standards and directives.

Desired Qualifications

  • A master's degree in a relevant field is an asset.

About the Company

University of Ottawa

Bilingual university in Ottawa, Canada

University of Ottawa is a bilingual research-intensive university in Ottawa, Canada, offering education and research in English, French, or both languages.

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