Lead Engineer - Platforms & Solutions

Overview

The SFMC Developer will develop, test, and maintain marketing automation solutions, including email campaigns, customer journeys, automations, audience segmentation, and personalized communications. The role requires strong technical expertise in SFMC, campaign lifecycle management, and troubleshooting. The developer will collaborate with architects, BAs, administrators, and project teams while acting as a module lead and primary point of contact for assigned markets.

Responsibilities

• Develop, test, and deploy email campaigns, customer journeys, triggered communications, and lifecycle campaigns.
• Build responsive, dynamic email templates using AMPscript, HTML, CSS, and SSJS.
• Configure and manage Journey Builder, Automation Studio, Email Studio, Content Builder, and other SFMC modules.
• Develop SQL queries, Data Extensions, audience segments, and API integrations.
• Implement and monitor end-to-end campaign execution, personalization, and messaging workflows.
• Monitor deliverability, domain/IP reputation, campaign performance, and engagement metrics.
• Troubleshoot campaign, automation, data, and integration issues and recommend corrective actions.
• Analyze campaign reports and identify opportunities to improve performance.
• Act as module lead and primary point of contact for assigned markets or countries.
• Maintain technical documentation, operational processes, and development best practices.
• Collaborate with architects, BAs, administrators, and stakeholders to deliver solutions and support new POCs.

Qualifications

• Bachelor's degree in IT, Computer Science, Engineering, or equivalent.
• Minimum 5 years of IT experience, including at least 2 years of hands-on SFMC experience.
• Strong knowledge of SFMC and at least three modules, such as Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, or Content Builder.
• Proficiency in AMPscript, HTML, CSS, SSJS, and moderately complex SQL queries.
• Experience with Data Extensions, segmentation, campaign automation, and API integrations.
• Understanding of email testing, deliverability, campaign analytics, and Salesforce best practices.
• Strong analytical, troubleshooting, communication, documentation, and stakeholder management skills.
• Ability to work independently, take ownership, and collaborate with geographically distributed teams.