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Amanotes

Publishes mobile music games and apps

Technical Product Director

Full-TimeUpdated on 10/23/2026
No salary listed
Expert
Ho Chi Minh City, Vietnam
In PersonOnsite in Ho Chi Minh City.
ProductTechnical Product Management

About the job

Requirements
  • At least 8 years of experience in software engineering, technical leadership, or technology management roles.
  • Proven experience leading large-scale engineering organizations, technical platforms, or digital product ecosystems.
  • Strong strategic leadership capability and proven experience driving technical vision, organizational scaling, and technology strategy aligned with business and company goals.
  • Strong technical foundation in software architecture, scalable systems and infrastructure, data and AI systems, cloud technologies, and automation and platform engineering.
  • Ability to understand user and business needs, translate business problems into scalable technical solutions, and balance technical excellence with speed and business impact.
  • Comfort operating in fast-paced, high-growth, and transformation-oriented environments.
Responsibilities
  • Own Amanotes' Platform and AI Transformation, leading development of scalable internal platforms, personalization capabilities, AI-driven automation, and data foundations.
  • Build the analytics and operations platform for the game and app business, targeting a 3–5x productivity uplift across teams.
  • Build UA, creative, and ads operations automation systems with automated and smart bidding.
  • Support and manage creative production from idea to result.
  • Build a holistic A/B testing system covering ideation, hypothesis, conclusion, and report aggregation.
  • Develop product analytics with proactive anomaly detection and trend monitoring.
  • Automate app publishing workflows, app store management, and compliance.
  • Manage licensing and standardize song analytics.
  • Lead personalization capabilities that adapt games to users' skills and preferences to maximize engagement.
  • Develop dynamic difficulty adjustment, song recommendations based on user behavior and preferences, personalized advertising and in-app purchase formats and pricing, and unified user profiles across the game portfolio.
  • Evaluate build-versus-buy decisions for machine-learning recommendation systems.
  • Drive an AI-first transformation across production and operations, building a hyper-automation platform with agentic AI capabilities.
  • Own foundational data infrastructure, ensuring data quality, accessibility, and actionability.
  • Build data collection and cleaning pipelines integrated with operation logs.
  • Enable self-service data exploration without dependence on the data analytics team.
  • Build proactive monitoring systems with anomaly detection and predictive models.
  • Provide a product testing environment with sandboxed, isolated testing capabilities.
  • Establish data governance and quality frameworks for downstream system reliability.
  • Define and maintain product roadmaps connected to Amanotes' 2028 strategy and business goals.
  • Align strategy through impact-effort prioritization and projected return-on-investment validation.
  • Manage dependencies across platforms and coordinate adoption timing with game divisions.
  • Establish success metrics and early signals for each capability component.
  • Build and lead a high-performing technical product team of Product Owners, Data Scientists, and Analysts.
  • Establish product management practices that balance speed with quality and learning.
  • Make build-versus-buy decisions by evaluating third-party solutions against in-house development.
  • Foster an AI-first mindset and keep the team current with emerging technologies.
  • Create measurement frameworks to track actual impact and drive continuous improvement.
  • Run customer success programs by co-creating with stakeholders, understanding pain points, and driving adoption.
  • Provide regular updates to the management team and maintain transparent roadmap communication.
  • Collaborate with game divisions, subsidiaries, and portfolio companies.
  • Work effectively with technology vendors, licensing partners, and the publishing team.
  • Communicate platform incidents, issues, and learnings to stakeholders.
  • Work with global partners in an international workplace.
  • Establish and manage an R&D lab focused on emerging music technologies, including AI music generation, audio analysis, and real-time audio processing.
  • Run structured innovation cycles involving ideation sprints, rapid prototyping, and validation experiments with clear go/no-go criteria.
  • Explore AI-generated music variations, audio-based convolutional neural networks for song analysis, and dynamic musicalization of gameplay.
  • Create pathways for successful research experiments to become platform capabilities or game features.
  • Develop external partnerships with universities, research institutions, and technology partners.
  • Allocate dedicated innovation budget and 10–30% of team capacity to experimentation without immediate return-on-investment pressure.
  • Document and share experiment learnings, including successes and failures, to build organizational knowledge.

About the company

Amanotes publishes mobile music games and apps that let users interact with music through rhythm-based gameplay. Its titles, including Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats, are distributed on Google Play and the iOS App Store as part of a catalog of over 30 games and apps. The company differentiates itself as a leading Southeast Asian publisher with a global reach, boasting billions of downloads and tens of millions of monthly active users across its portfolio. Its goal is to deliver engaging interactive music experiences and grow its community of players and creators.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Hồ Chí Minh City, Vietnam

Founded

2014

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Simplify's Take

What believers are saying

  • Balancy's 2026-04-23 deployment cuts engineering bottlenecks and speeds events across 30-plus games.
  • Amanotes expanded distribution on Amazon Appstore, Huawei App Gallery, WeChat Mini Games, and YouTube Playables.
  • Amanotes says it has 70 million monthly active users and 4 billion downloads, supporting monetization.

What critics are saying

  • Amanotes headcount fell 7.3% from 2023 to March 2026, signaling efficiency pressure.
  • Google Play and Apple App Store dependency crushes margins if rankings or policies shift.
  • Amanotes lacks a durable non-gaming business; music-game hits fade, and portfolio breadth dilutes focus.

What makes Amanotes unique

  • Amanotes dominates music games, with 3.5 billion downloads and 30-plus titles, updated 2026-08-20.
  • Its 2026 Balancy partnership centralizes LiveOps across Magic Tiles 3 and Tiles Hop.
  • Amanotes licenses music and personalizes gameplay through NCS and Reactional Music partnerships.

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Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Stock Options
  • Professional Development Budget
  • Conference Attendance Budget
  • Performance Bonus
  • Profit Sharing
  • Health Insurance
  • Mental Health Support
  • Meal Benefits

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Balancy
Apr 23rd, 2026
Balancy partners with Amanotes to power LiveOps across its music game portfolio.

Balancy partners with Amanotes to power LiveOps across its music game portfolio. Balancy Inc. is thrilled to announce its partnership with Amanotes, the world's #1 music games company from Vietnam! The collaboration will see Amanotes integrate Balancy platform to centralise LiveOps and accelerate the development of IAP offers and in-game events across its library of more than 30 music games, including chart-topping titles Magic Tiles 3 and Tiles Hop. The operational challenge of large portfolios. Amanotes has spent over a decade building some of the world's most downloaded music games, driven by a simple mission: "Everyone can music". Today the company has over 4 billion downloads and 70 million monthly active players. But that scale brings an operational challenge: launching events, configuring IAP offers, and testing new mechanics has to happen across dozens of titles simultaneously, each one requiring its own engineering time. Building that infrastructure in-house wasn't the answer. A comparable solution would take upwards of a year to develop - time better spent shipping and operating games. Amanotes chose Balancy instead. Removing engineering bottlenecks and raising the cadence. The relevance of this partnership is also an industry-wide one. According to GameRefinery data, the number of events in top free-to-play games increased 35% between May 2023 and January 2025. LiveOps teams face shorter development cycles, heavier content demands, and growing pressure to scale proven systems faster. For large portfolio publishers, the bottleneck is rarely creativity - it's execution. Balancy addresses this challenge as a no-code LiveOps platform built by ex-game developers. It enables product teams to launch in-game events, personalize offers, run A/B tests, and manage content remotely without releasing new app builds. For publishers running multiple titles, Balancy acts as a centralized LiveOps control hub. With cross-project templates, teams can replicate and reskin successful configurations across games. So each new title inherits what already works, rather than starting from scratch. Companies such as Lion Studios (a Tripledot Studio), Kwalee, and now Amanotes use this approach to bring new titles to market faster and keep their portfolios moving in sync. New perspectives. The partnership reflects a broader shift taking place across the mobile games industry. Companies with large portfolios are moving away from rebuilding LiveOps infrastructure on a game-by-game basis and toward centralized platforms with templates that let product teams move fast and operate independently. For Amanotes, this partnership means product teams can now deliver content across their entire portfolio and launch new titles to the market faster, with fewer engineering bottlenecks.

EIN News
Feb 29th, 2024
Amanotes Crowned Best Music Game Publisher at Sensor Tower APAC Awards 2023

Amanotes, the renowned Mobile Game Publisher won the prestigious Best Music Game Publisher title at the highly acclaimed Sensor Tower APAC Awards 2023.

Endeavor
Oct 10th, 2023
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American Business Times
Aug 14th, 2023
Amanotes Celebrates 50 Years of Hip-Hop with "HIP-HOP GOLD" Campaign

SINGAPORE, August 14, 2023/ EINPresswire.com / -- Amanotes, the leading global music game publisher, is proud to announce the electrifying launch of its "HIP-HOP GOLD" campaign, a mind-blowing celebration of Hip-Hop's 50th anniversary.

Music Business Worldwide
Aug 1st, 2023
Reactional Music strikes personalized-music-for-games deal with mobile games publisher amanotes, which reaches 100m monthly users

Nearly four months after joining Reactional Music’s $2 million Pre-Series A funding round, Singapore-based Amanotes has partnered with the music-for-gaming company to offer realtime music personalization and introduce in-game music purchase options for gamers.