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MrBeast

YouTube-driven entertainment brand with food ventures

YouTube Shorts Creative Lead

Social Media Strategy & ManagementUpdated on Nov 10
Full-timeGreenville, NC, USANo salary listedIn-person

About the Job

Responsibilities

  • Own how MrBeast shows up on YouTube Shorts, including the writers room, team of creatives, filming, content volume, and post-mortems.
  • Bring a point of view built for Shorts that remains unmistakably MrBeast.

About the Company

MrBeast

YouTube-driven entertainment brand with food ventures

MrBeast creates digital media content on YouTube featuring large-scale challenges, giveaways, and philanthropy. Its products extend into food and consumer goods: MrBeast Burger operates as a virtual restaurant that uses partner kitchens to fulfill online orders, and a line of chocolate products. The business earns through YouTube ad revenue, brand sponsorships, merchandise sales, and profits from its food and beverage ventures. The model relies on video content to attract a global, young audience and to drive demand for its store-brand offerings and sponsorships, then monetizes across media, merchandise, and meals. The company differentiates itself by high-stakes, participatory content and a clear philanthropic angle, along with diversified revenue streams beyond advertising. The goal is to entertain a worldwide audience while funding charitable initiatives and pursuing sustainable growth across media and consumer products.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$300M
Headquarters
Greenville, NC
Founded
2012

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