Head of B2B Marketing

About the Role & Team:

We are looking for an expert B2B leader to own and accelerate the growth of our delivery and advertising partners, a strategic priority for the company. 

In this high impact role, you will be responsible for the full scope of Marketing, delivering growth across the entire funnel—developing local strategies, building category leadership, driving field marketing and demand generation, and establishing critical metrics to show contribution to the overall business. You will serve as a key steward of the Uber Advertising and Uber Eats for Merchant brands, elevating our presence and reputation in the industry and with key audiences.

This position requires a strategic, hands-on leader with a strong point of view. You will work in close partnership with General Managers and Heads of Sales to drive measurable business results. The ideal candidate is passionate about making an impact and has a proven track record of building and leading high-performing teams, and collaborating cross-functionally to strategize and execute with excellence.

What you'll do

• Build and own the strategic marketing plan, aligning with overall business objectives and market trends.
• Apply your strategy to shape the brand, drive awareness, generate demand and grow usage across business customers.
• Build lead generation and account-based-marketing programs to source new leads, support named account lists and engage customers after they're onboarded.  
• Own the events strategy to define Uber’s voice in the industry and increase trust and credibility across key influencers and audiences. 
• Create a clear framework to measure marketing's contribution to the business including brand studies and demand metrics. 
• Influence the development of content from thought leadership to sales collateral.
• Partner closely with Sales to align on priorities, enable them to meet their business objectives and regularly review performance.
• Be a leader with a point of view who finds new ways to engage with companies and establish Uber as a key business partner.  
• Identify the right talent to deliver against your goals, and lead and develop an impactful team of marketing professionals.
• Serve as a visionary leader, driving a customer-first mindset to evangelize the Uber Advertising brand and its value proposition to senior stakeholders, key industry influencers, and internal teams across the organization.

Basic Qualifications 

• Minimum 15 years of experience in a B2B marketing role owning regional or global growth targets. 
• Proven track record of partnering with Sales teams to drive leads, accelerate pipeline and deliver revenue. 
• Strategic mentality including the ability to see and communicate the big picture in a way that inspires your team and others. 
• Ability to influence and bring others together to achieve goals. 
• Analytical with a data-driven mentality and experience reporting results across the business. 
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Demonstrated ability to meet deadlines and adapt within a fast-paced environment.

Preferred Qualifications

• Experience managing global teams, and owning marketing strategy and execution for markets outside the US.
• Experience working on a multi-sided marketplace. 
• Familiarity with B2B tech including Marketo and Salesforce.
• Experience building and launching above-the-line brand campaigns.
• Proven ability to represent the business and Marketing at external events and in other public forums.