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Finite State

Automates product security for connected devices.

Regional Sales Director

Account ExecutiveUpdated on Nov 11
Full-timeRemote in USA

About the Job

Requirements

  • At least 7 years of quota-carrying B2B sales experience in enterprise software or technical platforms; security or adjacent technical-domain experience is preferred.
  • A record of closing mid-market to enterprise deals involving multi-stakeholder buying committees and long, complex sales cycles.
  • Ability to sell to technical and executive audiences, including Engineering, DevOps, Product Security, AppSec, and CISO/CTO stakeholders.
  • Familiarity with connected-device realities, including embedded systems and firmware, SBOMs, SCA, binary analysis, supplier SBOM intake and reconciliation, vulnerability management, and evidence-driven compliance.
  • Command of solution/value selling and a structured methodology such as MEDDPICC or an equivalent.
  • Ability to operate independently and collaboratively with Solutions Engineering, Product, Marketing, and Customer Success in an early-stage, high-growth environment.
  • Ability to work from the West region and willingness to travel for strategic accounts, POV workshops, and executive meetings.

Responsibilities

  • Own pipeline creation and revenue execution as an individual contributor across the West region.
  • Acquire new logos and expand accounts while achieving quarterly and annual targets.
  • Prospect, qualify, and close opportunities in priority verticals including medical devices, automotive, industrial/OT, energy/critical infrastructure, and telecom/networking.
  • Lead enterprise discovery focused on firmware risk, SBOM evidence, supplier exposure, regulatory readiness, and long device lifecycles.
  • Run consultative sales cycles from first meeting through POV, pricing, security reviews, procurement, and contract execution.
  • Partner with Solutions Engineering to deliver demos, POVs, and technical validation tied to buyer evidence requirements.
  • Build and maintain relationships with C-level and VP stakeholders, including CISO, VP Product Security, Engineering leadership, Compliance/Regulatory, and PSIRT leadership.
  • Maintain post-sale executive relationships, identify expansion opportunities, coordinate with Customer Success and Services, and reinforce measurable value.
  • Support renewals by making customer outcomes visible, forecasting risks early, and reinforcing value through the renewal cycle.
  • Maintain Salesforce pipeline quality, stage discipline, close plans, MEDDPICC or equivalent methodology rigor, and accurate forecasting.
  • Stay current on device-security and compliance drivers, including EU CRA, FDA cyber requirements/524B, CE RED, PSTI, ISO 21434/UNECE R155, and emerging SBOM expectations, and translate them into buyer urgency.

Desired Qualifications

  • Experience in security or adjacent technical domains.

About the Company

Finite State

Automates product security for connected devices.

Finite State automates product security for connected devices and embedded systems such as IoT, medical devices, ICS, and OT. Its platform provides deep visibility into device and supply chain risks and helps with compliance, delivered through a subscription service for continuous visibility and actionable remediation of security issues.

Company size
51-200
Company stage
Series C
Total funding
$96.5M
Headquarters
Columbus, OH
Founded
2017

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