Social Media & Digital Creative Lead

Mitsubishi Power Americas, Inc., in Lake Mary, Florida, is looking for a Social Media & Digital Creative Lead.

Company Overview

At Mitsubishi Power, we’re not just building better clean energy technologies; we’re architecting a better future. Our team is boldly redefining power generation and energy storage to fast-track the world’s energy transition.  We operate as one team, pushing toward our vision of the future. At Mitsubishi Power, we value problem-solvers, prioritize collaboration, and support each other in an inclusive culture created through accountability and authenticity by demonstrating our core values of: Safety, Family, Innovative, Inclusive, Accountable & Courageous.  Together, we’re building the future we all aspire to – making net zero a reality.

Role Overview

Mitsubishi Power is on a mission to reach net zero carbon emissions across the power sector, deploy clean energy infrastructure, and advance human prosperity. We are looking for Social Media & Digital Creative Lead who will be responsible for managing Mitsubishi Power Americas’ social media strategy, channel management, creative storytelling, and employer brand reputation across key digital platforms. The role develops and executes social-first content that strengthens brand visibility, supports recruiting and employer branding, amplifies thought leadership, and increases engagement with priority audiences. This position serves as the lead for social storytelling through video, photography, graphics, employee stories, executive content, campaign activation, and event coverage. Working cross-functionally with Marketing, Communications, Talent Acquisition, Human Resources, business stakeholders, and agency partners, the lead translates complex topics into accessible and compelling stories while maintaining consistency with brand standards.

Key Responsibilities

Social Media Strategy & Channel Management

• Develop and execute a comprehensive organic social media strategy aligned with business, brand, recruiting, employer brand, campaign, and thought leadership objectives.
• Own the social media roadmap, channel strategy, content calendar, publishing cadence, and governance process.
• Manage corporate social media channels, including LinkedIn, YouTube, Instagram, Facebook, and emerging platforms as appropriate.
• Create channel-specific approaches that strengthen audience growth, engagement, traffic, visibility, and campaign amplification.
• Monitor social media trends, platform changes, competitor activity, audience behavior, and relevant industry conversations.
• Partner with paid media resources to align organic and paid social activity when integrated campaign support is required.

Creative Storytelling & Social Content Development

• Lead the development of social-first content strategies for corporate campaigns, recruiting initiatives, employee engagement, product and technology awareness, events, and thought leadership.
• Translate technical, engineering, energy, workplace, and business topics into clear and engaging visual stories for external audiences.
• Develop creative concepts, messaging approaches, scripts, storyboards, shot lists, interview questions, and creative briefs.
• Create, curate, edit, and optimize social content, including short-form videos, executive clips, employee stories, recruiting content, event recaps, social graphics, photography, and motion-based assets.
• Partner with subject business partners to identify authentic storytelling opportunities.
• Adapt long-form content, articles, videos, webinars, and campaign materials into platform-appropriate social assets.
• Maintain a consistent visual and editorial approach across social content while allowing flexibility for platform and audience needs.

Video, Photography & Creative Production

• Act as the creative lead for social video and photography initiatives from concept through final delivery.
• Provide clear creative direction and production guidance to videographers, photographers, agencies, freelancers, and other vendors.
• Develop production briefs, storyboards, interview guidance, shot lists, visual references, deliverable specifications, and social cutdown requirements.
• Review rough cuts, edits, graphics, captions, thumbnails, and final assets for storytelling quality, accessibility, brand alignment, and channel suitability.
• Capture and produce lightweight social photo and video content when appropriate, including employee interviews, event moments, behind-the-scenes footage, and on-location stories.

Event Content Capture & Activation

• Attend priority conferences, recruiting events, employee activities, community programs, and company events to capture social media content.
• Plan pre-event, live-event, and post-event content opportunities in coordination with event owners and stakeholders.
• Capture photography, short-form video, interviews, employee perspectives, behind-the-scenes moments, and event recaps for social use.
• Identify real-time storytelling opportunities while balancing speed, quality, approvals, privacy, and brand requirements.
• Build reusable event content packages that extend the life and reach of company participation beyond the event itself.

Reputation Management & Social Listening

• Serve as a brand steward across employer review and reputation channels, including Glassdoor, Indeed, Google Business Profile, and other relevant talent platforms.
• Monitor employer brand sentiment, ratings, reviews, candidate feedback themes, and reputation trends to identify opportunities and emerging risks.
• Partner with Talent Acquisition, Human Resources, Internal Communications, Legal and Compliance, and business leaders on appropriate response, escalation, and improvement strategies.
• Create strategies that amplify authentic employee, intern, apprentice, early-career, and workplace culture stories.
• Report on reputation indicators and candidate engagement trends while distinguishing channel sentiment from verified employee experience data.

Analytics, Reporting & Optimization

• Establish social media, content, video, audience, and employer brand KPIs aligned with business and recruiting objectives.
• Monitor channel and content performance using social media management platforms, native analytics, web analytics, and campaign reporting tools.
• Analyze reach, engagement, audience growth, video views and completion, referral traffic, content interactions, share of voice, and conversion signals as appropriate.
• Prepare quarterly reports that translate performance data into clear findings, opportunities, and recommended actions.

Other Duties and Responsibilities

• Contribute to building a positive team spirit.
• Communicate effectively with all levels of employees.
• Participate in proactive team efforts to achieve departmental and company goals.
• Comply with all safety policies, practices and procedures reporting all unsafe activities to Management and/or Human Resources
• Travel – 20%

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, or a related field, or equivalent professional experience.
• 5-8 years of experience in social media, content marketing, brand marketing, creative development, digital marketing, or a related discipline.
• Demonstrated experience developing and executing social media strategies for corporate, B2B, recruiting, employer brand, or similarly complex organizations.  Corporate B2B experience is required.
• Strong portfolio or body of work demonstrating social storytelling, visual content, video, photography, graphics, or integrated content development.
• Strong graphic design and visual communication skills with the ability to both create and direct the development of assets.
• Experience planning and directing video and photography projects, including working with external production partners.
• Experience with Sprout Social, Canva, Figma or  Adobe Creative Cloud are required, Meta and LinkedIn Campaign Manager, video editing tools.
• Experience managing multiple stakeholders, deadlines, approvals, and concurrent content projects.
• Strong business writing, editing, presentation, and interpersonal communication skills.
• Ability to travel to priority events and company locations to capture content as business needs require.
• Must be legally authorized to work in the United States on a permanent basis and must not require employer immigration sponsorship, now or in the future.

Preferred Experience

• Experience in energy, industrial, engineering, manufacturing, technology, infrastructure, or another technically complex B2B environment.
• Experience supporting executive thought leadership, employee storytelling, recruiting marketing, or employer reputation programs.
• Experience managing interns, freelancers, agencies, or junior creative contributors.
• Working knowledge of accessibility, copyright, consent, usage rights, brand governance, and reputation escalation considerations for social content.

Tools & Technical Knowledge 

• Exceptional writing, editing, and storytelling skills.
• Strong content strategy, editorial planning, and content governance expertise.
• Solid understanding of SEO, content optimization, digital marketing, and content performance measurement.
• Strong project management, organization, and workflow management skills.
• Ability to manage multiple priorities in a fast-paced, cross-functional environment.
• Data-driven mindset with the ability to translate analytics into actionable recommendations.
• Excellent stakeholder management, collaboration, and communication skills.

Physical & Safety Requirements

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This position is a hybrid position, with three in-office days per week. This position is typically performed working at a desk on a computer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Why Should You Apply?

• Excellent Benefits (Medical, Dental, Vision & 401K Matching).
• Excellent development programs and advancement opportunities.
• Tuition reimbursement and on-the-job training.
• Paid vacation, sick time, and holidays.
• Committed to quality products and services.
• Great working environment and culture.
• Employee Appreciation Programs and Event.

Mitsubishi Power is an Equal Employment Opportunity (EEO) employer actively seeking to diversify the workforce and is committed to a policy of equal employment opportunity. Therefore, all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally recognized protected basis under applicable law, are strongly encouraged to apply.

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