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Full-Time

Director – Customer Insights + Experience

Posted on 7/25/2024

Gravie

Gravie

201-500 employees

Health benefits and insurance solutions provider

Consulting
Hardware
Fintech
Financial Services
Biotechnology
Healthcare

Expert

Minneapolis, MN, USA

Category
Customer Success Management
Sales & Account Management
Required Skills
Market Research
Communications
Data Analysis
Requirements
  • Direct experience in the healthcare and/or health plan space.
  • 10+ years experience, including direct experience leading a Voice of Customer or other customer feedback or insights program.
  • 5+ years demonstrated experience in customer insights and market research. Direct experience developing quantitative and qualitative research methodologies.
  • 5+ years experience in process improvement work.
  • 5+ years demonstrated experience using customer experience frameworks and/or design-thinking approaches.
  • Ability to synthesize insights and leverage data to make decisions and recommendations.
  • Exceptional quantitative and qualitative research skills and understanding.
  • Exceptional written and verbal communications skills.
  • Creative mindset for identifying opportunities and developing VOC programs.
  • Empathy – you’re able to put yourself in the members’ shoes.
  • A ‘get things done’ attitude even if it’s not been done before. You are scrappy and resourceful.
Responsibilities
  • Develop and lead VOC programs and identify areas to drive deeper CX understanding through research or experimentation.
  • Develop and maintain mechanisms to capture CX data through direct and indirect channels – including surveys, interviews, user testing, and other sources.
  • Take insights and translate them into improved processes and experiences impacting customers. This includes consulting internally on CX projects and defining scope for and leading them via CX.
  • Lead changes (systemic and incremental) across different parts of the customer journey (e.g., how members view their claims, receive EOBs, and more).
  • Partner with Analytics team on CX VOC data, reporting, and customer feedback.
  • Define and track customer satisfaction, engagement, effort, and loyalty measures, including setting target and reach metrics.
  • Translate data, research, and insights throughout the organization, including to Executives.
  • Collaborate across the organization to respond to VOC insights, share learnings, outcomes, and recommendations, if applicable.

Gravie provides health benefits by offering straightforward and affordable health plans, primarily targeting individuals and small to midsize businesses. Their main product, Comfort, stands out because it has no deductible and no copays for most common healthcare services, allowing members to access care without unexpected costs. Additionally, Comfort includes virtual care options for musculoskeletal and mental health issues. Gravie also offers a payment solution called Gravie Pay, which enables members to pay for healthcare expenses interest-free, further easing financial stress. Unlike traditional health plans, Gravie claims that Comfort members save on out-of-pocket costs, and employers switching to Gravie often see lower premium expenses. The company has a high retention rate, indicating that many employees choose to continue with the Comfort plan in subsequent years. Gravie's goal is to simplify health benefits and reduce the financial burden of healthcare for its members.

Company Stage

Series E

Total Funding

$342.6M

Headquarters

Minneapolis, Minnesota

Founded

2013

Growth & Insights
Headcount

6 month growth

4%

1 year growth

28%

2 year growth

101%
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Simplify's Take

What believers are saying

  • Gravie's recent $179 million equity investment from General Atlantic and others indicates strong financial backing and growth potential.
  • The high retention rate and reported cost savings for both employers and employees suggest a highly satisfied customer base.
  • The addition of experienced executives like Ken Paulus and Andrew Reeves to the board and leadership team strengthens Gravie's strategic direction and industry expertise.

What critics are saying

  • The health insurance market is highly competitive, and Gravie must continuously innovate to maintain its edge.
  • The company's rapid growth and numerous new hires could lead to integration challenges and potential operational inefficiencies.

What makes Gravie unique

  • Gravie's Comfort plan eliminates deductibles and copays for most common healthcare services, a stark contrast to traditional health plans.
  • The inclusion of virtual musculoskeletal and mental health care services sets Gravie apart in the health benefits market.
  • Gravie Pay offers an interest-free payment solution, further reducing the financial burden on members, unlike many competitors.
INACTIVE