Director of Product Marketing

Touch 2: email deep-dive (2 hours). This is where you send the useful stuff. If it's a medical appointment, include the pre-appointment form link and what to bring. If it's a trade quote, send photos of similar jobs and a rough price bracket so they know what to expect. If it's a legal consult, attach the intake questionnaire and a one-page explainer on how the first meeting works. The goal is not to sell them again. They already bought. The goal is to remove friction and build certainty. Uncertainty kills show rates. A customer who doesn't know whether to bring their landlord's contact details or whether parking is available out front will invent a reason to cancel. Subject line: "Your [Company] appointment on [Day] - what to expect". Body: 3-4 short paragraphs, max one link, written like a human sent it. VoxReach integrates with ActiveCampaign, HubSpot, and most CRMs, so this fires automatically from your existing email sequences. Touch 3: SMS reminder (24 hours before). Plain reminder. Same format as Touch 1. Add the address again because half your customers will have deleted the first message. If they need to bring something specific, mention it here: "Don't forget your Medicare card and any recent scan results." For trade businesses, this is where you confirm access. "Still good for 9am tomorrow? We'll need access to the roof space and the main switchboard." Reply YES to confirm keeps it interactive and catches the cancellations before your tradie is halfway across town. Touch 4: Voice call check-in (4 hours before, conditional). This one's optional and depends on appointment value. For a $3,000 bathroom quote or a $450 first legal consultation, it's worth it. For a $90 GP visit, probably not. The AI rings and says: "Hi, it's Alex from [Company] checking you're still good for 2pm this arvo. Any questions before we see you?" If they pick up and confirm, great. If they don't pick up, the system logs it and you know that booking is shaky. Your team can prioritise the follow-up or have a backup slot ready. What one of the solar installers VoxReach work with told VoxReach: this call alone cut their no-show rate from 35% to 11% on high-value residential quotes. Four hours is close enough that the customer has usually cleared their afternoon. Far enough out that if they need to reschedule, you can still fill the slot. Touch 5: final SMS (1 hour before). Last chance. "See you at 2pm, Sarah. We're the white ute parked out front." Or "Running 10 mins early if you'd like to come in now." Keeps you top of mind. Reduces the chances they've double-booked or forgotten entirely. For service businesses with customer parking, include the parking instruction here. For clinics, include the suite number. For mobile businesses, reconfirm the address one more time. The number of customers who mix up 12 River St and 12 Riverside Ave is higher than you want to believe. What to do next. Map this sequence for each service type your client offers. Medical practices need forms. Tradies need access confirmation. Lawyers need intake docs. Build the templates once, let the AI execute them forever. VoxReach's hybrid agent handles the SMS and voice touches natively. Email sequences fire through your existing CRM integration. The whole thing runs without a VA, without a reminder spreadsheet, without your client's admin team remembering to send anything. Sign up free at app.voxreach.com.au/signup and build your first post-call sequence today. Thirty minutes of free calls to test the whole flow end-to-end. Try VoxReach free. Sign up in 2 minutes. No card. 30 minutes of free calls. Live agent in 5 minutes.

ICTContact integration with ActiveCampaign | Contact center software. ActiveCampaign runs your email sequences. ICTContact handles the calls. Connect them, and a call disposition can trigger any ActiveCampaign automation you've already built - a follow-up email, a deal stage update, a task assignment, a nurture sequence. Voice becomes a first-class channel in your marketing automation stack, not a manual activity that lives outside the system. ActiveCampaign has 180,000+ customers and is particularly popular with marketing-led companies that rely on tag-based segmentation and automation sequences. The ICTContact integration is built around that same tag logic. Tag and list filtering. The integration uses an API key for authorization. Once connected, you can pull contacts from any ActiveCampaign list or filter by tag. That filtering is what makes this integration genuinely useful for marketing teams: if you've tagged a segment as "attended webinar" or "requested demo," ICTContact can pull exactly that group into a calling campaign. No separate list management, no CSV exports. New contacts added to a tag or list between sync cycles get picked up automatically. The campaign list stays fresh as your ActiveCampaign segments grow. Event-Based writeback. This is the part worth paying attention to. When an ICTContact call ends with a specific disposition - say, "requested callback" or "qualified" - ICTContact fires an event back to ActiveCampaign. That event can trigger any automation you've already set up in ActiveCampaign. A "qualified" call disposition kicks off a demo scheduling sequence. A "not interested" disposition removes the contact from your active nurture list. You build the automation once in ActiveCampaign; ICTContact fires the trigger. * Custom-field sync: custom fields from ActiveCampaign contacts can map to ICTContact campaign fields, so agent screens show relevant contact context during the call. * Disposition as event: each call outcome becomes an ActiveCampaign event tied to the contact - visible in the contact's activity log and usable as an automation trigger. Connecting voice to email sequences. The most common use case: an email sequence generates warm leads (contacts who opened but didn't click, or clicked but didn't book). ICTContact dials that segment, and the call result either advances them in the sequence or removes them from it. Voice and email working from the same contact record, driven by the same automation logic. That's a cleaner workflow than most teams manage with manual call lists. Other marketing-automation CRM integrations. Technical integration capabilities. The table below summarises ICTContact's integration capabilities for ActiveCampaign, based on the platform's API. Ratings reflect what is actually implemented - not what the CRM markets. | Capability | Status | | Authentication | Full | | Contact Lookup | Partial | | Contact Create | Full | | Call Log | Note* | | Call Duration | Note* | | Disposition Write | Note* | | Contact Feed | Full | * Note = call outcome is logged as a contact note/comment rather than a native call activity entity. The data is captured but may not appear in CRM call reports. Authentication method: API key. Call logging method: Logged as Note/Comment. How it works in practice. * ActiveCampaign is a marketing automation + CRM hybrid, not a traditional sales CRM. It has no native call entity in any plan - call outcomes are logged as contact Notes. * Contact lookup uses email only. ICTContact matches contacts in ActiveCampaign by email address. * The most powerful capability here is event-based writeback: call dispositions fire as ActiveCampaign custom events, which can trigger any automation you've already built - email sequences, task assignments, pipeline moves. This is what makes the integration useful despite the lack of a native call entity. Known limitations. * No call duration tracking (no call entity to attach it to). * Disposition is stored in note text, not a structured field. Frequently asked questions. Does ICTContact sync contacts in real time? No - sync runs on a configurable schedule (typically every few minutes to once per hour). For outbound campaigns, this is fine in practice. New records picked up in each sync cycle enter the campaign without manual re-imports. Do I need a developer to set this up? No. The setup requires generating api key and entering it into ICTContact's integration settings, then choosing which module to sync. Someone comfortable with software configuration can handle it without developer involvement. What data does ICTContact write back to ActiveCampaign? ICTContact writes call outcomes (disposition, timestamp, and agent notes) back to the matching ActiveCampaign record. It does not overwrite name, email, phone, or other contact fields - the original record stays intact. Only the call log entry is added. Can I book a demo to see this integration live? Yes. Submit a support ticket and request a demo of the ActiveCampaign + ICTContact integration. Contact Center Software'll walk through the connection setup, a live contact sync, and a sample campaign with writeback.

How to verify and clean up your ActiveCampaign email list? Keeping your email list clean is essential for good deliverability, lower bounce rates, and accurate engagement metrics. OOPSpam now offers a direct ActiveCampaign integration that lets you scan your contacts for suspicious or risky email addresses, and remove them in just a few clicks. Here's how to get started. Step 1: go to the Integrations page. From your OOPSpam Dashboard, click Integrations in the left sidebar. You'll see the ActiveCampaign integration card. Click Connect to begin. Step 2: Enter your ActiveCampaign credentials. A dialog will appear asking for two things: * Account URL - your ActiveCampaign account URL (you can also find this in Settings | Developer, along with your API details) * API Token - find this under Settings | Developer in your ActiveCampaign account Enter both fields and click Connect. Step 3: select an email list. Once connected, OOPSpam will fetch your email lists from ActiveCampaign. Select the list you want to scan. Step 4: review contacts and start scanning. You'll see a preview of the contacts in your selected list. OOPSpam checks each email address against its spam database to identify risky addresses. Click Scan All Emails to start the scan. Note: scanning uses your OOPSpam API credits. Step 5: review scan results and take action. After scanning, OOPSpam shows a breakdown of your results: * Total Scanned - total number of emails checked * Clean - emails that passed and are safe to keep * Risky - suspicious emails you should act on All risky subscribers are listed with individual action buttons. You have two options for each contact: * Unsubscribe - removes the contact from the selected list, but keeps them in your ActiveCampaign account * Delete - permanently removes the contact from your entire ActiveCampaign account You can also use the bulk action buttons at the top: * Unsubscribe Selected - unsubscribes all checked contacts from the list * Delete Selected - permanently deletes all checked contacts from your account Use Select All to check all risky contacts at once, or select them individually. Step 6: done! Your list is clean. Once you've taken action, the risky count drops to 0 and you'll see a confirmation message showing how many contacts were unsubscribed or deleted. Why clean your email list? Cleaning your email list improves deliverability by reducing bounce rates and helping email providers trust your sender reputation. It also ensures more accurate metrics, so your open and click rates reflect real engagement. By removing inactive or risky contacts, you can lower costs since most platforms charge per subscriber, while also avoiding spam traps that could get your domain blocklisted. With OOPSpam's ActiveCampaign integration, the entire process is quick and simple. No exports, no CSVs, no manual work. Connect once, scan anytime.