Director – Product Marketing

Posted on 5/7/2024



501-1,000 employees

Cloud-based corporate purpose software solutions

Data & Analytics
Social Impact


Toronto, ON, Canada

Required Skills
  • 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions
  • Experience working with B2B companies transforming to enterprise SaaS
  • Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity
  • Demonstrated success in leading a portfolio of product marketers in a high-growth environment
  • Demonstrated success launching differentiated products, solutions and services in the B2B space
  • Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth
  • Experience with new product introduction by market and different geographies
  • Strategic planning, execution and measurement skills
  • Great collaboration skills and ability to influence cross-functionally with or without authority
  • Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization
  • Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them
  • Results orientation and resourcefulness
  • Organization skills, independent thinking and flexibility
  • Analyst relations experience is an asset
  • Work closely with the Product and Marketing team to build and execute product marketing plans
  • Develop and execute product go-to-market strategies and launches
  • Create new opportunities for monetization from products and services
  • Refine and establish pricing and packaging strategies for all existing and new products
  • Ensure deep integration on GTM with Product, Sales and Marketing
  • Map the positioning and messaging to a content strategy aligned to the sales process
  • Speak to clients and Sales to refine messaging and positioning
  • Work with Enablement to ensure development of effective product- and solutions-related training materials
  • Create excitement and pride among internal teams on new product-related developments and launches
  • Lead a talented team of product marketers and create a culture of excellence
  • Improve operations by establishing clear objectives and key results
  • Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence

Benevity offers an all-in-one corporate purpose software solution, utilizing cloud technology to manage donations, volunteering hours, micro-actions, and grants for nonprofits globally. The platform efficiently processes billions in donations, millions of volunteering hours, and facilitates micro-actions and grants for hundreds of thousands of nonprofits worldwide.

Company Stage

Series C

Total Funding



Calgary, Canada



Growth & Insights

6 month growth


1 year growth


2 year growth