Associate Director

What You’ll Do

Sol de Janeiro’s Associate Director, Global Influencer & Advocacy will play a pivotal role in shaping the future of the brand by building authentic connections– in an earned, owned and paid capacity. This role will report into the VP, Global Brand Strategy & Consumer Engagement and be responsible forsetting the overall framework, creative strategy, storytelling quality standards, and guidelines while the tactical management of influencer relationships will live within the regions. 

What You’ll Be Working On

• Own the strategy for how SDJ interacts with communities around the world– identifying innovative ways to permeate culture while driving global consumer relevance 

• Build a best-in-class infrastructure to develop socially native, language-agnostic content and campaigns for both organic and paid initiatives

• Craft an influencer framework & playbook that supports both organic and paid initiatives and intentionally builds our community 

• Define global storytelling opportunities and larger scale partnerships – leveraging market trends, consumer insights and identifying the white spaces 

• Lead the brand advocacy roadmap in partnership with key cross functional partners on the Global Consumer team, prioritizing always-on storytelling and key launch moments 

• Forge relationships with diverse global creators that produce premium, universal content - with a discerning eye on up-and-coming talent

• Have a deep understand of content mandatories based on organic and paid channels and how to develop strategies in line with each  

• Oversee partnerships and relationships ensuring campaigns, deliverables and creative drive action, and amplify our brand values 

• Administer influencer guidelines, toolkits and briefs in partnership with consumer engagement and social teams to support breakthrough and on-brand content development for 360 go-to-market plans as well as stand-alone global moments

• Collaborate with and support regional teams to adapt initiatives, implementing and upholding a feedback loop that ensures execution aligns with regional preferences and maintains brand consistency  

• Drive business goals utilizing a disruptive approach to influencer, creator and consumer marketing – with a focus on engagement, globally relevant cultural resonance, brand awareness & EMV

• Define global KPIS on an annual and launch basis for the global organization 

• Develop standardized reporting templates at a global level to communicate insights, optimizing results and thinking nimbly to maximize all campaigns and content 

• Manage partnership with existing vendors while identifying areas of opportunity for required resources to scale our global advocacy program 
• Leverage platform partners (YouTube, Meta, TikTok, Pinterest, etc.) to glean insights and inform strategies for both paid and organic influencer & creator tactics 

Must Haves

• Bachelor's degree in marketing, Communications, or related field; MBA preferred. 

• 7+ years of experience in global influencer and social media marketing, with a focus on brand, community manage and content strategy 

• Proven track record of developing and executing successful global influencer strategies that drives engagement, community and business growth.

• Ample experience with managing always-on global content strategies as mandatory.

• Demonstrated knowledge of emerging trends and talent, with a finger on the pulse of what is relevant in our culture and societies today. 

• An intimate understanding of the current social / digital as well as activations landscape and the unique advocacy strategies across platforms. 

• Expertise in both organic and paid advocacy strategies.

• Experience managing and mentoring teams, with a strong ability to inspire and develop talent.

• Strong leadership and collaboration skills, with experience managing cross-functional teams and foster a culture of creativity and innovation. 

• Excellent communication and presentation skills, with the ability to influence and align stakeholders at all levels of the organization. 

• Strategic thinker with a data-driven approach to decision-making, adept at analyzing performance metrics and optimizing strategies accordingly. 

• Passion for storytelling and brand building, with a keen eye for creative excellence and consumer-centric content development. 
• This role follows a hybrid work model with three mandatory in-office days per week and requires candidates to be based in the NYC metro area.