Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.

The Vice President, Expansion will own revenue growth across Cordance’s existing customer base, with a focus on cross-sell, upsell, and renewals across a diverse portfolio of businesses spanning commerce, industrials, education, and compliance. This leader will develop and execute a unified expansion strategy that maximizes customer lifetime value across a multi-product, multi-industry ecosystem.

This role requires the ability to operate across distinct business units with different products, customers, and go-to-market motions, aligning teams around a cohesive growth strategy. The VP, Expansion will partner closely with Sales, Product, and Operations leaders across the portfolio to identify opportunities, streamline execution, and drive measurable revenue outcomes.

Key Responsibilities

Expansion Strategy & Revenue Ownership
- Own and drive cross-sell, upsell, and renewal revenue across all Cordance business units
- Develop and execute a portfolio-wide expansion strategy across multiple industries and product lines
- Identify and prioritize high-impact growth opportunities within the existing customer base
Cross-Business Unit Alignment
- Align go-to-market teams across business units to drive coordinated account strategies
- Break down silos and establish consistent processes for identifying and executing expansion opportunities
- Ensure clear ownership, accountability, and collaboration across teams
Customer Lifecycle Management
- Oversee renewal strategy and execution to maximize retention and reduce churn
- Improve adoption, engagement, and long-term value realization
- Develop lifecycle-based playbooks to drive expansion at key customer milestones
Execution & Pipeline Management
- Build and manage expansion pipeline, with accurate forecasting across products and business units
- Establish and track KPIs (net revenue retention, expansion ARR, renewal rates)
- Improve conversion rates through structured processes, enablement, and performance management
Product & Packaging Alignment
- Partner with Product and Pricing teams to refine packaging, bundling, and pricing strategies that enable expansion
- Identify portfolio gaps or friction points that limit cross-sell and influence roadmap priorities
Systems & Data Optimization
- Ensure visibility into customer data, usage, and expansion signals across platforms
- Leverage analytics to identify opportunities and improve targeting and timing
- Drive CRM and tooling alignment to support multi-product, multi-BU selling
Team Leadership & Organizational Design
- Build and lead a high-performing expansion organization (account management, renewals, or hybrid roles)
- Define roles, incentives, and compensation structures aligned to expansion goals
- Foster a culture of accountability, collaboration, and customer-centric growth

Competencies:

Expansion Strategy & Revenue Growth – Drives cross-sell, upsell, and renewal performance across a diverse portfolio
Multi-Business Unit Leadership – Effectively operates across varied industries, products, and go-to-market models
Customer Lifecycle Expertise – Understands retention, adoption, and expansion dynamics across different customer types
Data-Driven Execution – Uses metrics and insights to prioritize opportunities and improve outcomes
Cross-Functional Influence – Aligns Sales, Product, and Operations across the organization
Commercial Acumen – Strong understanding of pricing, packaging, and deal structuring across different business models
Process & Systems Orientation – Builds scalable processes and leverages tools to support growth
Execution & Accountability – Delivers results with clear ownership and operational rigor
Builder Mindset / Operational Design – Able to create scalable playbooks, processes, and organizational structure from the ground up in complex or evolving environments

Required Qualifications

Experience:

10–15+ years of experience in revenue leadership roles (e.g., expansion, account management, customer success, or sales)
Experience within a software/SaaS environment
Proven track record of driving net revenue retention through cross-sell, upsell, and renewals
Experience operating across multiple products, business units, or industries
Demonstrated success navigating complex organizational structures and aligning diverse stakeholders
Strong analytical, forecasting, and pipeline management skills
Experience building and scaling high-performing revenue teams
Experience designing and implementing scalable playbooks, operating cadences, and cross-functional workflows
Bachelor’s degree required

Preferred Qualifications

Experience in portfolio or multi-vertical organizations (e.g., private equity-backed or holding company environments)
Experience aligning product packaging and pricing with expansion strategy across varied offerings
Familiarity with CRM systems and tools supporting multi-product selling
MBA or advanced degree

Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.

Why Join Us?

At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:

Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
Parental Leave:
- 12 weeks paid leave for all employees.
Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.

Join us and be part of a company that values your contributions and well-being from day one!

EEOC & ADA Statement:

Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.

Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.

This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Final candidate must be able to pass a background check.

To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/

About the company

Cordance buys and grows founder-run, vertically focused B2B SaaS companies using private equity, typically targeting under $10M ARR. It provides financial backing, operational support, and go-to-market leadership, while each acquired company remains its own unit. The portfolio spans industrial distribution, manufacturing, education technology, and secondhand retail, with cross-portfolio collaboration to accelerate growth. The goal is to create durable, long-term value by combining founder insight with strategic ownership and operational excellence.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Raleigh, North Carolina

Founded

2021

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Simplify's Take

What believers are saying

Cordance acquired AppsAnywhere in October 2025, deepening higher education portfolio coverage.
Cordance bought RT Systems in June 2026, expanding warehouse and distribution software capabilities.
Cordance added Anand Choubey as CTO in April 2026, strengthening product and AI execution.

What critics are saying

Acquisition-led growth needs constant deal flow; PrivSource tracks only two 2026 deals.
Pearldive, RT Systems, and Royal 4 increase integration complexity across disparate software stacks.
No disclosed funding rounds or major customers leaves Cordance vulnerable to one failed platform.

What makes Cordance unique

Cordance bundles vertical SaaS under one operator model, not a passive holding company.
LabStats and AppsAnywhere create a differentiated higher-ed software delivery and analytics stack.
Raleigh headquarters and founder-preserving acquisitions keep customer-facing continuity after deals.

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Benefits

Health Insurance
401(k) Company Match
401(k) Retirement Plan
Unlimited Paid Time Off
Parental Leave
Remote Work Support
Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

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