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Full-Time

Director – Media Buying

Search

Confirmed live in the last 24 hours

Barkley

Barkley

501-1,000 employees

Full-service marketing and advertising agency

Consumer Goods
Consulting
Consumer Software

Senior, Expert

Remote in USA + 1 more

More locations: Kansas City, MO, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Management
Google AdWords
Requirements
  • 8+ years of Paid Search experience required
  • Extensive knowledge and prior use of Google Ads, Microsoft Advertising, and Amazon
  • Knowledge and prior use of bid management software
  • Experience managing a team of buyers and/or having direct reports
  • Experience managing multiple account needs across categories
  • Strong organizational and mathematical skills
  • Proficiency with verbal and digital communication
  • Ability to multi-task and deliver work on-time for set deadlines
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
  • Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
  • Must be prepared for a fast-paced environment and be comfortable making decisions
Responsibilities
  • Helps lead strategy development and oversees the team in campaign management and optimization within various platforms, such as Google Ads, Microsoft Advertising, Amazon, Yelp, etc.
  • Reviews team work ensuring optimal buys are being designed in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
  • Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
  • Builds relationships and attends ongoing communications with media representatives, helping lead large-scale discussions.
  • Integral activation lead on key client(s) presentations.
  • Manage, review, and perform daily account responsibilities for client portfolio.
  • Updates VP, Media Buying on status of current accounts on an ongoing basis and elevates issues in a timely manner.
  • Responsible for reviewing the teams campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
  • Works closely with planning counterpart on client deliverables and expectations.
  • Reviews all client reporting before being shared with internal and client teams. Helping lead presentations to key client(s), when needed.
  • Ensures strict adherence by team to client budgets while meeting client objectives.
  • Assist development of new business presentations, as needed.
  • Escalation point with finance team members to resolve media billing issues.
  • Actively identifies opportunities to share-out media wins and education within the larger team and agency.
  • Stays current on all media trends and opportunities in the industry.
  • Supports VP, Media Buying in developing team process and best practices and ensuring talent is being fostered within the team.
  • Other duties/responsibilities may be assigned from time to time.

Barkley is a marketing and advertising agency focused on creating modern brands for today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail giants. Barkley offers a range of services such as advertising, communication, product innovation, media strategy, and talent management, all driven by deep consumer insights. Their approach combines brand marketing with performance marketing, helping clients launch new products, rebrand, and engage consumers effectively. Barkley's goal is to ensure that their clients' brands remain relevant and compelling in a rapidly changing market.

Company Stage

N/A

Total Funding

$5.1M

Headquarters

Kansas City, Missouri

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • The merger with OKRP and acquisitions like Adlucent and Smiths Agency provide employees with opportunities to work on a broader range of high-profile clients and projects.
  • Barkley's commitment to 'Whole Brand Thinking' and ESG issues aligns with the growing consumer demand for purpose-driven brands, offering employees a chance to work on meaningful and impactful campaigns.
  • The company's diverse client base across multiple industries ensures job stability and a wide array of experiences for employees.

What critics are saying

  • The rapid expansion through mergers and acquisitions could lead to integration challenges, affecting company culture and operational efficiency.
  • The highly competitive marketing and advertising industry requires constant innovation, which can be stressful and demanding for employees.

What makes Barkley unique

  • Barkley's merger with OKRP and acquisitions like Adlucent and Smiths Agency significantly expand its capabilities and market reach, setting it apart from other independent agencies.
  • Their focus on 'Whole Brand Thinking' and deep consumer insights ensures that campaigns are not only creative but also data-driven and relevant to modern consumers.
  • Barkley's ability to offer a comprehensive suite of services, from digital platform optimization to influencer activations, makes it a one-stop shop for diverse marketing needs.