Full-Time

Director – Media Buying

Search

Posted on 9/20/2024

Barkley

Barkley

501-1,000 employees

Full-service marketing and advertising agency

Consulting
Consumer Software
Consumer Goods

Senior, Expert

Remote in USA + 1 more

More locations: Kansas City, MO, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Requirements
  • 8+ years of Paid Search experience required
  • Extensive knowledge and prior use of Google Ads, Microsoft Advertising, and Amazon
  • Knowledge and prior use of bid management software
  • Experience managing a team of buyers and/or having direct reports
  • Experience managing multiple account needs across categories
  • Strong organizational and mathematical skills
  • Proficiency with verbal and digital communication
  • Ability to multi-task and deliver work on-time for set deadlines
  • Ability to work effectively with a variety of internal teams and business groups, including Creative, Account Management, Finance and Project Management
  • Ability to communicate effectively within a team environment, with outside media reps as well as with current clients
  • Must be prepared for a fast-paced environment and be comfortable making decisions
Responsibilities
  • Helps lead strategy development and oversees the team in campaign management and optimization within various platforms, such as Google Ads, Microsoft Advertising, Amazon, Yelp, etc.
  • Reviews team work ensuring optimal buys are being designed in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
  • Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
  • Builds relationships and attends ongoing communications with media representatives, helping lead large-scale discussions.
  • Integral activation lead on key client(s) presentations.
  • Manage, review, and perform daily account responsibilities for client portfolio.
  • Updates VP, Media Buying on status of current accounts on an ongoing basis and elevates issues in a timely manner.
  • Responsible for reviewing the teams campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
  • Works closely with planning counterpart on client deliverables and expectations.
  • Reviews all client reporting before being shared with internal and client teams. Helping lead presentations to key client(s), when needed.
  • Ensures strict adherence by team to client budgets while meeting client objectives.
  • Assist development of new business presentations, as needed.
  • Escalation point with finance team members to resolve media billing issues.
  • Actively identifies opportunities to share-out media wins and education within the larger team and agency.
  • Stays current on all media trends and opportunities in the industry.
  • Supports VP, Media Buying in developing team process and best practices and ensuring talent is being fostered within the team.
  • Other duties/responsibilities may be assigned from time to time.

Barkley is a marketing and advertising agency focused on creating modern brands for today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences, helping clients achieve their goals such as product launches, rebranding, and consumer engagement. Their approach combines creativity with data-driven insights, allowing them to stay ahead of market trends and effectively connect brands with modern consumers.

Company Stage

M&A

Total Funding

$5.1M

Headquarters

Kansas City, Missouri

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Adlucent enhances Barkley's performance marketing capabilities.
  • Barkley's focus on sustainability aligns with consumer preferences for responsible brands.
  • The merger with OKRP creates one of the largest independent marketing firms in the U.S.

What critics are saying

  • Integration challenges from Adlucent acquisition may disrupt operations and client services.
  • Cultural clashes from the OKRP merger could affect agency performance.
  • Rapid expansion through acquisitions may strain resources and dilute brand identity.

What makes Barkley unique

  • Barkley is 100% employee-owned, offering personalized attention uncommon in large agencies.
  • They integrate creativity with data-driven insights for modern consumer engagement.
  • Barkley specializes in diverse sectors, from finance to hospitality, ensuring broad expertise.

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