About

Barkley is a marketing and advertising agency focused on creating modern brands for today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail giants. Barkley offers a range of services such as advertising, communication, product innovation, media strategy, and talent management, all driven by deep consumer insights. Their approach combines brand marketing with performance marketing, helping clients launch new products, rebrand, and engage consumers effectively. Barkley's goal is to ensure that their clients' brands remain relevant and compelling in a rapidly changing market.

Simplify's Take

What believers are saying

• The merger with OKRP and acquisitions like Adlucent and Smiths Agency provide employees with opportunities to work on a broader range of high-profile clients and projects.
• Barkley's commitment to 'Whole Brand Thinking' and ESG issues aligns with the growing consumer demand for purpose-driven brands, offering employees a chance to work on meaningful and impactful campaigns.
• The company's diverse client base across multiple industries ensures job stability and a wide array of experiences for employees.

What critics are saying

• The rapid expansion through mergers and acquisitions could lead to integration challenges, affecting company culture and operational efficiency.
• The highly competitive marketing and advertising industry requires constant innovation, which can be stressful and demanding for employees.

What makes Barkley unique

• Barkley's merger with OKRP and acquisitions like Adlucent and Smiths Agency significantly expand its capabilities and market reach, setting it apart from other independent agencies.
• Their focus on 'Whole Brand Thinking' and deep consumer insights ensures that campaigns are not only creative but also data-driven and relevant to modern consumers.
• Barkley's ability to offer a comprehensive suite of services, from digital platform optimization to influencer activations, makes it a one-stop shop for diverse marketing needs.