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Red Bull

Manufactures and markets energy drinks

Chef de Secteur GMS

Field SalesPosted on Nov 9
Full-timeBordeaux, FranceNo salary listedIn-person

About the Job

Requirements

  • At least 1 year of experience as a sector manager in the grocery retail (GMS) sector; internships and work-study experience count.
  • Good knowledge of GMS customers, markets, products, and competition is desired.
  • Negotiation skills.
  • Knowledge of distribution networks and supply methods.
  • Understanding of management software.
  • A commercial education at Bac+2 to Bac+4/5 level.
  • A valid Category B driving licence is mandatory.

Responsibilities

  • Plan visits in the Drive tool twice monthly.
  • Complete 8 visits per day while respecting the contractual daily working span of 7 hours 45 minutes.
  • Record activity for every visit.
  • Report on products, prices, additional ambient and chilled placements at points of sale.
  • Photograph each placement for Red Bull and competitors during every visit, including shelves, coolers, and snacking areas.
  • Achieve the objectives set by the manager.
  • Develop numeric and volume distribution.
  • Maintain shelf space in line with market share and/or retailer recommendations.
  • Increase additional chilled placements, including cooler and snacking penetration.
  • Increase additional ambient placements through cross-merchandising and permanent boxes.
  • Resell promotions and convert promotional leaflets into in-store displays at targeted priority retailers.
  • Set up non-leaflet promotional displays, including boxes, gondola ends, and islands, according to opportunities and company focus periods.
  • Communicate sector activity information regularly upward, downward, and across teams.
  • Take ownership of a specific item and become the team-wide point of reference for it, including development or an On Top mission.
  • Maintain responsibility for Red Bull equipment, including coolers, the car, PC, iPad, and iPhone.
  • Create an appropriate schedule.
  • Support external promoters and merchandisers.

Desired Qualifications

  • Adaptability to change.
  • Ability to propose initiatives.
  • Assertiveness and resilience.
  • Autonomy.
  • Listening and diplomacy.
  • Rigor.
  • Stress resistance.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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