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CLEAR

Verifies identities for travel and digital services

Marketing Operations Manager - B2B

Growth & MarketingPosted on Nov 14
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 5 years of experience in B2B marketing operations or revenue operations, ideally in SaaS or technology.
  • Expert hands-on HubSpot administration and working knowledge of Salesforce.
  • Knowledge of marketing attribution, UTM governance, and funnel and pipeline reporting.
  • Experience with account-based marketing and intent tools such as 6sense.
  • Experience evaluating, selecting, and implementing marketing technology, including integrations and vendor management.
  • Ability to turn data into dashboards and clear insights for non-technical audiences.
  • Strong project management and communication skills.

Responsibilities

  • Own marketing attribution, including tracking standards, UTM and naming governance, and integrations that pass campaign, web, and advertising data into HubSpot and Salesforce.
  • Build and launch campaigns in HubSpot, including email, nurture, forms, workflows, lifecycle stages, and lead scoring, ensuring clean data for each launch.
  • Drive the shift to account-based marketing with Revenue Operations, defining ideal customer profiles, account tiers, and routing, and use intent data from tools such as 6sense to prioritize accounts and trigger follow-up.
  • Build dashboards showing spend, pipeline, conversion, and attribution by channel, campaign, and account, and provide recommendations to marketing, Sales, and executive leadership.
  • Own the marketing technology stack and spend tracking, including integrations, renewals, and new tool evaluations, and partner with Finance on budgets and Legal on contracts and compliance.
  • Ensure campaigns launch on schedule with accurate tracking, naming, and lead routing.
  • Improve cost per opportunity, pipeline per dollar spent, funnel conversion rates, and speed of lead follow-up.
  • Maintain trusted attribution of sourced and influenced pipeline by channel, campaign, and account, supported by clean HubSpot and Salesforce data.
  • Increase reach and engagement with priority accounts established by Revenue Operations and Sales.

Desired Qualifications

  • Experience in SaaS or technology is ideal.

About the Company

CLEAR

Verifies identities for travel and digital services

CLEAR verifies people's identities for travel and digital services, using biometric checks to connect a person with their credentials. Its CLEAR+ membership combines a consumer app with dedicated airport lanes staffed by ambassadors who assist travelers through identity checks before government security screening. Businesses use CLEAR1 to verify customers and employees during onboarding or account access. The company earns money from annual consumer subscriptions and contracts for identity services, while airport and airline partnerships connect its platform with regulated travel environments. CLEAR was founded in 2010 and is headquartered in New York City.

Company size
1,001-5,000
Company stage
IPO
Headquarters
New York City, New York
Founded
2010

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