Lead Consumer Researcher

LEAD RESEARCHER, CONSUMER RESEARCH  (G3)

CINCINNATI

ABOUT US:

The Consumer Research team at 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely delivers.  Our focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can.  We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51° and Kroger. 

A Lead Researcher in Research Insights is accountable as the first point of contact with business teams supporting Kroger.  The role is responsible for designing and executing research studies, leading relationships with stakeholders and vendors, completing in-depth and integrated analysis across a variety of data types (quant, qual, behavioral) and contributing to stories that compel business leaders to act.  This role will proactively drive learnings into the business and expand the impact and influence of Consumer Research. 

RESPONSIBILITIES:

• Lead end-to-end research initiatives — from identifying business needs and designing studies to executing research activities and delivering and driving actionable insights and recommendations.
• Build strong relationships as the primary point of contact for key business teams, ensuring research aligns with strategic priorities and delivers clear value to Kroger and 84.51°.
• Develop and manage learning plans that guide research programs in support of business objectives, collaborating with cross-functional partners and external vendors throughout.
• Champion customer understanding by advocating for the “why” behind behaviors and ensuring customer insights are central to decision-making across Kroger and 84.51°.
• Drive impact and efficiency by maximizing the use of data and insights, reducing duplication, and amplifying findings across teams for the greatest ROI.
• Ensure research quality and rigor by applying best practices across all phases — sampling, data collection, analysis, and reporting — with a strong focus on feasibility and quality assurance.
• Mentor and coach research talent, sharing knowledge and fostering growth while continuously developing your own expertise.

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

• Strong understanding of consumer research and the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects.

• Working knowledge of various data types and knowing how to effectively integrate data and synthesize results to deliver insights
• Strong data visualization skills and ability to present technical content to a non-technical audience.

• Ability to influence stakeholders and clients.

• Strong interpersonal and communication skills.
• Ability to navigate a quickly evolving and at times, nebulous environment.
• Self-motivated.

• Impeccable attention to detail, strong discipline and proactivity related to managing timelines and budgets.
• The ability to successfully manage multiple priorities at one time and prioritize effectively.
• Strong analytical, problem solving and critical thinking skills.
• Ability to work in a highly collaborative environment.
• Personalization, Loyalty & Rewards, and Marketing experience preferred.

EDUCATION:

• Bachelor’s degree or equivalent, ideally in business, social sciences, psychology, or analytics/statistics.  Graduate degree is a plus.
• Minimum of 8-10 yrs years of industry experience

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