BBG is a global e-commerce group that creates, buys, and scales brands for direct-to-consumer markets, selling through more than 70 own webshops across 28 European countries and on major marketplaces like Amazon. Its products include a wide range of home and lifestyle items, many with built-in technology such as IoT devices controlled via apps, with Klarstein as its flagship brand. The company differentiates itself by managing brands end-to-end, maintaining a large cross-border D2C and marketplace network, and integrating technology to improve both products and customer experience, while growing through selective acquisitions. Its goal is to sustain growth by expanding its brand portfolio and geographic footprint and by using technology to enhance products and the customer experience.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$1B
Headquarters
Berlin, Germany
Founded
2005
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