Four to six years of experience in consumer public relations and communications, including required experience working on integrated communications or marketing programs.
Experience working on large consumer brands; lifestyle, travel, sports, and entertainment experience is a plus.
Prior experience in public relations, integrated consumer communications campaigns, brand partnerships, and large-scale event activations.
Creative storytelling skills and a deep understanding of packaging modern earned-media stories for contemporary information consumption.
Deep understanding of traditional and new media strategies and strong media relationships.
Ability to manage multiple short- and long-term programs and deliverables simultaneously.
Experience engaging mid- to senior-level clients and mentoring junior team members.
A bachelor's degree.
Must be legally authorized to work in the United States.
Responsibilities
Co-create, drive, and advance culture-driven integrated communications programs that generate earned media and social conversation across traditional and new outlets and channels.
Serve as a day-to-day client and team leader for consumer communications clients, acting as a key contact for workstreams.
Manage day-to-day client workstreams, serve as the primary point of contact for assigned projects, and drive the team to ensure timely execution of program elements.
Develop and execute integrated communications programs, including media relations and earned media, event management, talent and paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/public relations content production oversight, in partnership with cross-functional teams.
Maintain current knowledge of industry trends and the competitive landscape, and provide strategic points of view to clients.
Conceive and execute social-first programs that drive earned media with traditional and new outlets and channels.
Anticipate client needs and keep multiple activities moving.
Present strategic recommendations, ongoing updates, and counsel to internal and external stakeholders, building strong client relationships and trust.
Cultivate relationships with traditional and new media contacts in the consumer lifestyle space.
Identify cultural and lifestyle trends to uncover proactive storytelling opportunities and develop earned-first creative concepts.
Develop high-quality written materials and tell compelling stories.
Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and ensure high-quality client work.
Fuel and implement fresh thinking, push boundaries, and experiment to find new approaches for clients.
Participate in new business pitch development and presentations.
Desired Qualifications
Experience working on large consumer brands, particularly in lifestyle, travel, sports, and entertainment.
Looking for something fresh?
Day One Agency is hiring.
Day One is a creative agency committed to bringing fresh thinking to our work. Every. Single. Day. For us, every day is day one, a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected.
We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance and telling modern, earned-first stories. We’re looking to expand our team with a new Associate Director, Communications to support our consumer client work and help be a key point of contact for workstreams. You’ll become part of an award winning collective of cultural insiders, all of whom are storytellers at heart and are curious about what is next in the industry.
Below you’ll find some specifics about the role. At Day One, the job description is truly just the start. Our best team members are enthusiasts who opt-in and bring something to the party.
Ready to join a team that's been on Fast Company's Most Innovative list for three years running, made the Ad-Age A-List and been named Agency to Watch 2025, and took home Campaign AOY in 2025 and PR Week Midsize AOY 4 years in row (2023, 2024, 2025 and 2026)?
Keep reading.
This position is full-time, requires a hybrid work schedule, and is only available in NYC.
Job Description:
This Associate Director, Communications will co-create, drive and advance fresh, culture-driven integrated communications programs that generate earned media and social conversation across traditional and new outlets and channels. You know how to tell a story that will work in today’s ever-evolving media environment, and will partner with internal and agency teams to create and secure compelling storytelling opportunities across and support partnerships and news moments across some of the biggest moments in culture.
The role is built for someone who understands and has practical experience in uncovering and engaging with the voices that drive modern earned media influence. The ideal candidate will be a driver across key consumer communications clients across a range of verticals (e.g. lifestyle, travel, dining, sports, entertainment, etc…).
Responsibilities for this role will include serving as a day-to-day client and team leader. The ideal candidate will have a deep understanding of cultural trends, proven working knowledge of today’s media landscape, strong writing skills, and experience building programs that deliver earned results. This person will be responsible for developing integrated communications strategies that proactively and reactively achieve key business objectives. They will effectively drive a workstream forward while managing up and guiding more junior team members.
Manage day-to-day client workstreams, serving as the primary point of contact for assigned projects and driving the team to ensure timely execution of program elements
Develop and execute integrated communications programs (e.g. including media relations/earned media, event management, talent/paid and earned influencer partnerships, brand collaborations, data-based storytelling, and social/PR content production oversight) in partnership with cross-functional teams
Maintain current knowledge of industry trends, the competitive landscape, and confidently provide strategic point-of-views to the client
Understands how to conceive and execute successful, social-first programs that drive earned with traditional and new media outlets and channels
Be proactive, anticipate client needs and keep multiple activities moving
Present strategic recommendations and ongoing updates / counsel to key internal and external stakeholders, building strong client relationships and trust
Cultivate and foster relationships with key traditional and new media contacts in the consumer lifestyle space
Identify and tap into cultural and lifestyle trends to uncover proactive storytelling opportunities and fuel earned-first creative concepts
Develop high-quality written materials, showcasing strong writing and storytelling skills
Oversee junior team members' work on assigned accounts, providing guidance and mentorship to support their professional development and to ensure high-quality work output for clients
Willing and able to fuel and implement fresh thinking, push boundaries, and experiment - always looking for the “new” factor for our clients
Participate in new business pitch development and/or presentations
4-6 years of experience in consumer PR and communications (working on integrated communications/marketing programs is required)
Experience working on large brands within the consumer category (lifestyle, travel, sports and entertainment, is a plus)
Prior experience in PR, integrated consumer communications campaigns, brand partnerships, and large-scale event activations
Creative storytelling skills coupled with a deep understanding on how to package a modern earned story that fits how we consume information today
Deep understanding of developing traditional and new media strategies and strong media relationships
Ability to manage multiple short- and long-term programs and deliverables simultaneously
Excellent communication and writing skills
Experience engaging mid-to senior-level clients & mentoring junior team members
Entrepreneurial mindset and can move quickly and thoughtfully across different workstreams
Relentless curiosity is a must -- we’re always looking for what’s new, next and never been done before and are open to experimentation and pushing the boundaries.
Bachelor's Degree
Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.
We welcome applicants already in—or willing to relocate to—the New York City Metropolitan area (no company relocation allowance).