I

Instructure

Learning management platform for educators.

Product Manager - Content

Full-Time
$105k - $125k/yr+ Employee ownership program
Mid
Remote in USA
Remote
ProductProduct Management

About the job

Requirements
  • Experience in product management, with a minimum of 3–4 years of relevant experience.
  • Proven ability to drive outcomes through influence rather than authority, particularly in matrixed or cross-functional environments, and to build alignment across teams to deliver against goals.
  • Deep assessment experience, with a strong understanding of how assessments are designed, built, and used in K–12 settings.
  • Working knowledge of basic psychometrics, including reliability, validity, and how to read and explain score data.
  • Ability to meet independently with critical, high-profile customers and represent the company with sound judgment, without bringing risk to the business.
  • Ability to influence and build alignment between different teams and functions to successfully execute a roadmap and deliver against goals.
  • Experience incorporating artificial intelligence tools and models across the product lifecycle, from discovery and prioritization through delivery and iteration.
  • Strong analytical skills in leveraging data to drive product decisions and improve metrics.
  • Strong business acumen and a results-driven approach.
  • Deep user empathy and experience building products based on user needs.
  • Excellent written and verbal communication skills.
  • Experience with a culture of rapid experimentation to accelerate learning and iteration.
Responsibilities
  • Own the content strategy and roadmap for the Mastery Predictive Assessment and Mastery College Prep Assessment, balancing near-term wins with long-term goals to drive adoption and growth.
  • Partner with psychometricians and content experts to maintain high assessment quality, reliability, and validity.
  • Meet independently with high-profile customers, including district superintendents, to build trust, gather feedback, and explain product direction.
  • Help district leaders understand and act on assessment results.
  • Base decisions on customer insights and data, and build the business case behind them.
  • Write clear user stories and acceptance criteria that reflect customer, competitive, and technical needs.
  • Work with product, content, engineering, data, support, and go-to-market teams to build assessment content at scale and release with confidence.
  • Partner with marketing and sales to position assessment content in the market.

About the company

Instructure provides education technology tools, mainly a learning management system called Canvas, which teachers use to create, organize, and deliver course content. It operates on a subscription model where schools, colleges, and corporate training programs pay for access and additional services. Canvas lets educators share materials, assign work, grade, and communicate with students through a centralized online platform. Compared to others in EdTech, Instructure targets a wide range of customers—from K-12 and higher education to corporate training—offering a scalable LMS with multi-institution support and extensive user reach. The company aims to improve teaching effectiveness and student outcomes by making teaching tools easier to use and by broadening access to learning resources across millions of users.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Cottonwood Heights, UT

Founded

2008

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Simplify's Take

What believers are saying

  • AWS-backed migration tools target legacy LMS conversions starting 2026 across Brazil, Mexico, Britain, and America.
  • Hinds Community College is deploying Athena to 7,000 students after a successful spring pilot.
  • Veriff integration and privacy-led AI governance strengthen compliance narratives as credential fraud surges.

What critics are saying

  • May 2026 ShinyHunters breach exposed Canvas trust; renewals slip through 2027 if security doubts linger.
  • Free-for-Teacher shutdown removed a feeder funnel, weakening bottom-up adoption and teacher evangelism.
  • Blackboard, D2L, and Google Classroom attack Canvas with cheaper AI features and easier admin.

What makes Instructure unique

  • Canvas still anchors North American higher ed and K-12 workflows across thousands of institutions.
  • Project Athena uses live Canvas course context, not generic chat, for study support.
  • Canvas Lite and Canvas Career extend Instructure beyond institutions into free creators and workforce programs.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Paid Vacation
  • Paid Holidays
  • 401(k) Retirement Plan
  • 401(k) Company Match

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Oct 28th, 2026
Instructure named to Training Industry's Top 20 LMS Companies list amid rising demand for workforce skills development.

Instructure named to Training Industry's Top 20 LMS Companies list amid rising demand for workforce skills development. Oct 28, 2026, 09:00 ET Recognition follows 2025 Watch List selection, highlighting Instructure's growing presence in workforce learning with Canvas Career SALT LAKE CITY, Oct. 28, 2026 /PRNewswire/ - Instructure, the leading learning ecosystem and maker of Canvas LMS, today announced its selection to Training Industry's 2026 Top 20 Learning Management System (LMS) Companies list, advancing from the 2025 Watch List. The recognition comes as organizations face growing pressure to upskill and reskill employees amid changing workforce demands. Instructure continues to expand its presence in corporate learning and workforce development through Canvas Career, its skills-first, AI-powered learning platform. "As job requirements evolve, organizations need to make learning a continuous part of employee development," said Melissa Loble, chief learning officer at Instructure. "We're building on our experience in education to help people develop skills throughout their careers, and moving from the Watch List to the Top 20 in one year reflects our growing presence in workforce learning." According to Boston Consulting Group, the average half-life of skills is less than five years, and in some technology fields, it's roughly half that. Organizations also face pressure to demonstrate the value of their learning investments. Recent Instructure research conducted in partnership with HR Dive found that 69% of respondents expect learning programs to improve role readiness or skills mastery to a great or very great extent, yet only 53% say their organizations can communicate program impact using data to that same extent. Launched in 2025, Canvas Career supports organizations delivering professional development, employee training and continuing education. The platform helps organizations deliver skills-focused learning, tailor training to workforce needs and track learner progress. It extends Instructure's learning ecosystem to businesses, associations and other organizations investing in workforce development. "This year's Top 20 Learning Management Systems (LMS) Companies illustrate how the LMS market is evolving beyond traditional learning delivery toward more intelligent, connected and action-oriented platforms," said Jalen Banks, market research analyst at Training Industry Inc. "Leading providers are embedding AI throughout the learning lifecycle to automate workflows, deliver conversational experiences and support data-driven decision-making." About Instructure Instructure builds the learning ecosystem that organizations, educators and learners depend on across K-12, higher education and the workforce. Canvas, Mastery and Parchment serve thousands of school districts, university systems, statewide agencies and employers, reaching tens of millions of learners in more than 100 countries. Everything Instructure makes is built for education first, with the data privacy protections, evidence and institutional control that schools, colleges and employers require. That is how learning becomes opportunity at every age, every stage and every pivotal transition. Discover more at Instructure.com. Contact Brian Watkins Corporate Communications Instructure (801) 658-7525 SOURCE Instructure

onetechavenue
Oct 10th, 2026
Non-Traditional and working learners risk being left behind in AI learning shift, Instructure study finds.

Non-Traditional and working learners risk being left behind in AI learning shift, Instructure study finds. CJ Magowan 10.10.2026 MANILA, Philippines - Access to artificial intelligence alone does not guarantee effective learning, leaving working, part-time, and remote students at the highest risk of being left behind as Philippine education shifts from basic tech adoption to institutional enablement. According to a new study by Instructure, the maker of Canvas Learning Management System (LMS), in collaboration with local research firm The Fourth Wall, titled The Great Divide of AI in Lifelong Learning, the country's next AI divide is not between those who use AI and those who do not but between learners with institutional support and those left to navigate the technology independently. The research surveyed 207 education practitioners across higher education and technical-vocational institutions in Metro Manila, Metro Cebu, and Metro Davao. The findings were unveiled at CanvasCon Philippines 2026 at Conrad Manila, where over 500 educators gathered to discuss operationalizing AI readiness. The emerging support divide for non-traditional learners. On a 5-point scale, educators rated their confidence that remote, part-time, and working learners will be equally supported as AI reshapes learning at just 2.66 - one of the lowest readiness scores in the study. While AI can make education more flexible, the students who depend most on that flexibility may lack adequate institutional support. Educators named work and livelihood responsibilities (67%) and cost constraints (65%) as the primary barriers to lifelong learning, warning that AI could either ease or compound these frictions depending on whether institutional support becomes as flexible as the learning itself. "AI adoption is already underway, but institutionalization has yet to catch up. Encouragement isn't the same as structure, clarity, and guidance. If AI isn't connected to a coherent learning strategy, both learners and educators will be left floundering, creating a clear divide between supported and unsupported learners," said Darren Read, Managing Director, APAC at Instructure. Compounding this challenge, educators currently lack visibility into whether AI's benefits are reaching students equitably, rating their institution's tracking of resource distribution at a low 2.74 out of 5. "Equity is not only an access problem; it is also a measurement problem. Institutions cannot meaningfully address an AI divide if they cannot see who has access, who is participating, and who is actually benefiting," said John Brylle L. Bae, Research Director at The Fourth Wall. AI implementation gains momentum beyond experimentation. The survey suggests that AI activity in Philippine higher education is moving beyond early exploration. Half (50%) of surveyed institutions currently offer AI literacy or digital-skills programs for students, while only 18% report still being in the exploration phase without a formal strategy. Additionally, institutions are deploying practical tools, including staff-facing AI systems to support teaching and course design (41%), AI tools integrated directly into course delivery (40%), and AI-powered tutoring assistants (38%). Despite this momentum, institutional readiness lags behind tool deployment. Educators rated confidence in their institution having a clear AI strategy within lifelong-learning pathways at 3.08 out of 5, while confidence in faculty and staff training fell to 2.87 out of 5. Overall, 43% of respondents cited limited access to devices or paid tools as a primary barrier, while 38% highlighted a lack of formal training and guidance Regional bottlenecks and policy context. While overall readiness levels did not differ significantly across geographical regions, immediate resource constraints varied. Technology and digital infrastructure emerged as the primary bottleneck in Metro Manila (46%), whereas funding constraints were more prominent in Metro Cebu (45%) and Metro Davao (55%). Metro Cebu respondents also highlighted faculty training as a pressing concern (36%). To bridge these gaps, the report outlines five core priorities for institutional enablement: expanding physical access to devices and tools; setting clear rules for ethical use; building faculty and learner capability; integrating AI into curricula and lifelong learning pathways; and establishing equity tracking metrics. The urgency to build institutional readiness comes as the Commission on Higher Education (CHED) issued national guidelines for responsible AI use in higher education. The guidelines require transparency in students' use of AI and stronger human oversight in consequential areas such as grading, admissions, scholarships, student progression, and faculty evaluation. Against that backdrop, the study's low readiness scores for faculty training (2.87 out of 5) and equity tracking (2.74 out of 5) suggest many institutions will need dedicated support to put those expectations into practice. The survey findings reflect the perceptions of education practitioners and provide an indicative view of institutional priorities, practices, and readiness, rather than a nationally representative sample of all Philippine education institutions.

PR Newswire
Sep 14th, 2026
Instructure appoints Stephan Geering as chief privacy officer to lead AI compliance strategy

Instructure, the maker of Canvas LMS, has appointed Stephan Geering as chief privacy officer. Geering will lead the company's global data privacy programmes and ensure compliance with evolving AI regulations worldwide. In his new role, Geering will work across legal, security and product teams to oversee how Instructure evaluates AI features for data privacy and safety risks. He will also serve as a trusted advisor to leadership on data privacy and AI compliance. Geering brings over 20 years of experience in data privacy, risk management and public policy across technology, financial services and government sectors. He most recently led data privacy, AI governance and compliance programmes at a major education technology firm. He holds Masters of Law from the University of Basel and University College London.

PR Newswire
Sep 9th, 2026
Instructure launches Canvas Lite, a free course tool with ID verification for educators

Instructure has launched Canvas Lite, a free course-building tool for educators working outside institutional licences. The product, available from 30 September 2026, enables homeschool teachers, tutors and community instructors to create courses, assign work and provide feedback using core Canvas tools. Canvas Lite requires identity verification through government-issued ID and selfie for every teacher who signs up, via verification partner Veriff. Students do not complete this step. The platform runs on a separate domain from institutional Canvas environments. The service includes essential Canvas features, with a 500 MB storage limit per course. Teachers requiring additional functionality, such as course analytics or attendance tracking, can upgrade to a full Canvas licence. All data is hosted in the United States.

PR Newswire
Sep 9th, 2026
Instructure partners with Veriff to combat $180M credential fraud in US education

Instructure has partnered with Veriff to integrate identity verification into Parchment by Instructure Transcript Services. The capability, currently being piloted with select US higher education institutions, will be generally available in November 2026. The system allows institutions to require learners to verify their identity before transcript requests are fulfilled. Verification happens through Parchment's network, which connects over 6,200 colleges and universities with 6,700 K-12 schools and has exchanged more than 165 million credentials. The partnership addresses rising credential fraud, which cost US community colleges $180 million in a single year according to Equifax. Fraudsters use stolen identities to enrol, collect financial aid, and order transcripts under false names. When enabled, Veriff checks government-issued IDs against live selfies, assigning verification status and confidence scores. Registrars maintain final approval authority over all orders.