Manage the email production process end to end, from briefing through design, HTML production, campaign deployment, and reporting.
Manage the daily email schedule and ensure mailings are delivered correctly, promptly, and according to schedule.
Maintain and communicate reports on email activity, including open rates, click-through rates, conversions, and unsubscribes.
Track email performance, identify anomalies, raise issues, and make recommendations for improvement where appropriate.
Apply best-practice email design, HTML development, and usability standards.
Use email service provider tools to maximize deliverability and optimize renderability, raising support requests and liaising with email service providers when required.
Monitor industry best practices, new techniques, and competitor activity relating to email.
Work with the Email Marketing Manager to develop and maintain email calendars and schedules.
Assist the Email Marketing Manager with the design and oversee the implementation of A/B tests.
Gain exposure to search engine marketing, paid search, social media, search engine optimization, affiliate marketing, blogging, and digital-channel marketing across the United Kingdom and United States.
Job Description
Who we are?
Syncoms is on the precipice of greatness. We could tell you that we're "one of the fastest growing E-Commerce software development companies in the world", but that would be a cliché, wouldn't it? We are a unique organization and present our employees with unparalleled opportunities for personal growth and success. We are an E-Business, so words like "fast-paced", "aggressive", and "squash the competition" are not uncommon in team meetings. A dynamic, young and “hungry to learn” spirit exists, coupled with a positive, unstoppable, winning attitude.
If there's one thing we hate, its mediocrity - you know, that laissez-faire attitude that just enough is good enough? Not at Syncoms! Our company culture revolves around intensity, excellence, accountability, and unyielding integrity. We keep our eyes open to the things that really matter – attention to detail, pride in our work, success. We are entrepreneurial and have a highly collaborative environment filled with passionate people who excel in their domain. The end result is a team synergy that yields outstanding results.
We are looking for stars at every level - passionate experts who are masters of their craft. Spirited leaders with a passion for success. Individuals with a desire to promote excellence with an unyielding attitude. People who welcome new and more demanding challenges each and every single day. A career opportunity at Syncoms is only for the highly skilled, highly adaptable candidate who loves nothing more than being the best he/she can be on a daily basis.
We also operate 3 highly successful brands under the Syncoms umbrella – Printerpix, Printerinks, and Print Express. So not only will you become a subject matter in your chosen role, you will also have the opportunity to gain experience working across the group.
ROLE:
The Junior Digital Email & Web Graphic Designer works across all areas of marketing with a heavy emphasis on end-to-end email campaign and program management (including conception, creative, production, deployment and tracking). You will support a fast-paced, interdepartmental team focused on driving customer engagement through email newsletters, trigger communications, lifecycle marketing and promotional campaigns. You will ensure that all email marketing initiatives are executed on time, and in accordance with business goals and established metrics.
Key Accountabilities
Email blasts, Website Banners, Animated Banners. Website Graphics, Landing pages, Printed collateral for direct marketing, Affiliate Banners, Office marketing materials, Putting together HTML emails
Manage the email production process from end-to-end - from brief through design, HTML production and campaign deployment to reporting.
Day-to-day management of the email schedule, ensuring all mailings are delivered correctly, promptly and to schedule to deliver maximum revenues.
Maintain and communicate reports on email activity, including key KPIs (open rates, click through rates, conversions, unsubscribes, etc).
Track performance of email activity and take ownership to raise and identify any anomalies, highlighting issues or making recommendations for improvement where appropriate
Ensure best practice email design, HTML build and usability. Utilise the ESP tools to ensure maximum deliverability and optimal renderability. Raise support requests and liaise with ESPs as and when required
Keep abreast of industry best practice, new techniques and competitor activity in relation to email
Work with the Email Marketing Manager to develop and main email calendars and schedules.
Assist Email Marketing Manager in design and oversee implementation of A/B tests.
Exposure to SEM, Paid Search, Social, SEO, Affiliate, Blogging and all digital channel marketing across UK & USA