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Nestle

Global branded foods and beverages producer

Commercial Development Manager

Marketing Generalist & ManagementUpdated on Nov 14
Full-timePetaling Jaya, Selangor, MalaysiaNo salary listedIn-person

About the Job

Requirements

  • A Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
  • At least 10 years of experience in Trade Marketing and/or Marketing with Sales experience, or strong functional skills and leadership capabilities.
  • A demonstrable record of success in a customer-facing role, which is not limited to Key Accounts.
  • Understanding of customers and the selling process.
  • Experience successfully leading a team of direct reports.

Responsibilities

  • Develop the category vision and strategy in MBS and incorporate it into OPL.
  • Identify key opportunities by understanding shoppers, the category, customers, competition, channels, and the external environment, and develop a commercial activity calendar for the category.
  • Define strategies and plans that deliver category and sub-category growth based on consumer, shopper, and customer requirements.
  • Develop the omnichannel strategy and priority channels for the category or sub-category, and work with Channel Managers to recommend tailored category channel plans aligned with the overall market strategy.
  • Monitor promotional trends, initiatives, and competitor actions by category or sub-category, priority channels, and strategic customers; identify and recommend promotional opportunities for Nestlé categories and brands.
  • Recommend clear promotional guidelines based on shopper understanding and current market knowledge.
  • Propose optimal TTS budgets for the category by channel based on ICP, and ensure all TTS investment is properly reviewed and evaluated.
  • Collaborate with the Business Unit to drive SRM that fulfills retailer, shopper, and consumer expectations.
  • Support innovation and renovation based on shopper understanding, including identifying opportunities and product conceptualizing in the I2L Framework.
  • Prepare and implement new product trade launch plans and support pre- and post-NPD evaluation with the Marketing Team.
  • Recommend winning commercial propositions for the category through collaboration and storytelling on the picture of success to the Customer and Sales Operation team (JBP and Category Review).

About the Company

Nestle

Global branded foods and beverages producer

Nestlé manufactures and markets branded foods, beverages, pet care, and nutrition products in about 185 countries. Its products are produced at scale and distributed through retail, foodservice, and direct-to-consumer channels, backed by a global R&D network. Distinctive factors include its enormous global footprint, a diversified lineup from coffee to pet care to infant nutrition, and the combination of retail plus professional channels. Its goal is to provide reliable, high-quality nutrition to people worldwide while advancing nutrition science through its research and brands.

Company size
10,001+
Company stage
IPO
Headquarters
Vevey, Switzerland
Founded
1866

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