JioStar

Media conglomerate offering TV and streaming

Associate Director Marketing

Brand & Creative MarketingUpdated on Nov 13

Full-timeMumbai, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

A strong track record of delivering content marketing excellence and the ability to lead a team of title marketing managers.
A track record of forging collaborative relationships internally and externally, especially with content and creative partners.
A passion for movies, web series, and a wide array of content formats, with an understanding of the power of content to influence pop culture.
A deep understanding of the entertainment landscape and media trends.
A track record of working closely with internal and external teams and building impactful, culturally relevant creative campaigns, including audiovisual trailers, digital and social campaigns, print, and out-of-home campaigns.
A strong interest in spearheading marketing campaigns that move business metrics in a tangible way.
A strong interest in data and insights, and the ability to develop marketing measurement models that measure efficiency and effectiveness.
The ability to communicate effectively with executives, showrunners, producers, talent, and talent representatives as needed.
Experience building consumer marketing campaigns, preferably at a streaming network or studio.
Experience managing a high volume of campaign types in parallel and identifying scale and efficiency while collaborating with a diverse team.
Communication, interpersonal, presentation, problem-solving, facilitation, prioritization, decision-making, analytical, and conflict-resolution skills.
Experience building agency-brand relationships and shaping productive long-term relations with external partners by providing continuous feedback.

You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]
You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
Experience in building consumer marketing campaigns, preferably at a streaming network or studio
Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.

About the Company

JioStar

Media conglomerate offering TV and streaming

JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.

Company size: 1,001-5,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $45.8M
Headquarters: Mumbai, India
Founded: 1990

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