Global Marketing Programs Manager

Location: Remote UK, United Kingdom

Thales is a global technology leader with more than 83,000 employees on five continents. With over 7,500 people in the UK, operating across defence, space, aerospace, and digital security, we help build a future we can all trust. Thales supports the security and stability of our nation by providing extraordinary technology to our customers, as well as delivering social value to the UK with our products and services.

Closing date for applications is 24 Nov.

Global Marketing Programs Manager

Location: Flexible / Remote; Candidates must be willing to travel to Reading site, as this role demands visiting the Reading site once or twice a month.

Reporting to: VP, EMEA Marketing & Global Programs Lead
Business Segment: Cyber Security Products
Scope: Global

About Thales

Thales is a global technology leader trusted by governments, institutions, and enterprises to tackle their most demanding challenges. From quantum applications and artificial intelligence to cybersecurity and 6G innovation, our solutions empower critical decisions rooted in human intelligence.

With over 6,000 cybersecurity experts worldwide, Thales delivers solutions that protect applications, data, and identities. Our cybersecurity portfolio helps organizations protect sensitive data, secure access, address compliance requirements, and strengthen cyber resilience across industries and geographies. Thales Cyber Products addresses a broad range of enterprise security needs across application security, data security, identity and access management, and related cybersecurity domains.

Role Overview

As Global Marketing Programs Manager, you will develop, orchestrate, and scale high-impact global marketing programs that increase awareness, create demand, engage priority buying audiences, and contribute to pipeline and revenue growth for Thales Cyber Products.

You will translate global go-to-market priorities into repeatable, integrated programs that can be activated consistently across regions. Working across Product Marketing, Digital, Regional Marketing, Sales, Customer Marketing, Communications and other specialist teams, you will connect global strategy with regional execution.

A key focus of the role will be developing executive engagement programs for CISOs and other C-suite decision-makers, positioning Thales as a trusted strategic partner in data security and cyber resilience. This is particularly relevant to the Cyber Products portfolio, where CISO engagement around data security, risk and compliance is an established area of thought leadership.

The successful candidate will combine strategic program design with strong execution, stakeholder orchestration and a highly data-driven approach. This reflects the established approach within Thales cybersecurity marketing of combining GTM strategy, global program execution and measurable business impact.

Key Responsibilities

• Develop and execute the annual Global Marketing Programs plan aligned with Cyber Products business priorities, GTM strategy, pipeline objectives and priority audiences.
• Create scalable, integrated global programs that combine digital, content, executive engagement, events, webinars, thought leadership, ABM and other appropriate tactics.
• Build repeatable “program-in-a-box” frameworks, assets and activation plans that enable Regional Marketing teams to execute effectively while allowing appropriate local adaptation.
• Own the global CISO/CXO engagement program, developing an executive engagement ecosystem that strengthens Thales’ relationships with senior cybersecurity, technology and business decision-makers.
• Design and scale executive experiences including CISO Advisory Boards, executive roundtables, peer networking, leadership dinners, masterclasses and thought-leadership exchanges.
• Develop executive communities that create opportunities for peer engagement, advocacy, references, co-created content and speaking opportunities.
• Partner with Regional Marketing and Sales leadership to identify priority accounts and audiences and coordinate global and regional touchpoints throughout the customer journey.
• Collaborate closely with Product Marketing to translate portfolio positioning, customer challenges and market trends into compelling global program narratives.
• Work with Digital and campaign teams to create coordinated journeys across paid, owned, earned and direct channels.
• Collaborate with Customer Marketing, Communications and Analyst Relations to extend customer advocacy, thought leadership and market influence.
• Capture Voice of the Customer and Voice of the Executive insights from programs and feed them back into messaging, GTM strategy and future program development.
• Establish strong global program governance, calendars, briefs and operating processes to ensure alignment across geographically distributed teams.
• Manage program budgets, agencies and external vendors, ensuring effective allocation of investment and delivery against agreed objectives.
• Continuously test and optimize programs based on quantitative performance data and qualitative feedback.

KPIs / Success Measures

Success will be measured across both commercial impact and quality of engagement, including:

• Marketing-sourced and marketing-influenced pipeline.
• Engagement and conversion within priority accounts and audiences.
• Global program adoption and execution across regions.
• CISO/CXO engagement, repeat participation and relationship growth.
• Executive advocacy, including references, testimonials, speaking engagements and advisory participation.
• Progression of engaged accounts through the buyer journey.
• Program contribution to pipeline acceleration, opportunity progression and renewals where measurable.
• Engagement quality, customer/executive sentiment and program feedback.
• Program ROI and effectiveness against investment.
• Continuous improvement in global program performance and scalability.

Collaboration Model

This role will act as an orchestrator across the global Cyber Products marketing organization rather than replacing regional execution ownership.

Regional Marketing & Sales: Align global programs to market priorities, identify high-value accounts and audiences, and enable regional activation.

Product Marketing: Align programs with portfolio strategy, buyer needs, differentiated messaging and launches. Thales’ Cyber Products portfolio encompasses multiple cybersecurity domains, making this cross-portfolio alignment particularly important Cyber Security Products.

Digital & Campaigns: Develop integrated audience journeys, demand-generation activities, nurture and performance optimization.

Customer Marketing & Communications: Build advocacy and amplify customer and executive voices through earned, owned and peer channels.

Marketing Operations: Establish targeting, measurement, attribution, reporting and scalable campaign processes.

Minimum Requirements

• 10+ years of B2B marketing experience, including significant experience in global programs, integrated campaigns, demand generation, field marketing or executive marketing.
• Proven experience developing and scaling integrated marketing programs across multiple regions.
• Strong enterprise technology marketing experience; cybersecurity, data security, identity or enterprise software experience strongly preferred.
• Demonstrated experience engaging senior enterprise audiences, ideally including CISOs, CIOs, CTOs and other C-suite executives.
• Strong understanding of complex enterprise buying journeys and account-based marketing principles.
• Proven ability to translate strategic objectives into repeatable programs that regional teams can activate.
• Demonstrated ability to influence and coordinate cross-functional teams without direct authority.
• Strong analytical capability and experience measuring pipeline contribution, engagement, conversion and program ROI.
• Experience with Salesforce, marketing automation platforms such as Marketo, and reporting/analytics tools.
• Excellent program and project management skills, with the ability to manage multiple global initiatives simultaneously.
• Excellent written and verbal communication skills with confidence working with senior internal and external stakeholders.
• Demonstrated ability to work autonomously within a geographically distributed global organization.
• Fluent English.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Experience marketing enterprise cybersecurity solutions to large organizations.
• Experience building CISO/CXO communities, advisory boards or executive engagement programs.
• Experience with ABM and priority-account marketing.
• Experience developing programs spanning multiple cybersecurity domains and buyer personas.
• Experience working across global and regional marketing structures.
• Strong understanding of cybersecurity market trends, regulatory drivers and the challenges facing CISOs.

What We Offer

• The opportunity to shape and scale global marketing programs for a major cybersecurity technology portfolio.
• A highly visible role connecting global strategy, regional execution, customer engagement and commercial outcomes.
• The opportunity to establish a distinctive CISO/CXO engagement platform and strengthen Thales’ position with senior cybersecurity decision-makers.
• Exposure to global GTM strategy, enterprise customers and senior leadership.
• A collaborative, international environment focused on innovation, trust and measurable business impact.

Applicants must be legally authorized to work in the UK at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.

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At Thales, we ensure equal opportunities, pay and working conditions for all. The benefits we offer include private medical insurance, buying or selling annual leave, cycle to work schemes, employee discounts, paid volunteering day, stocks and shares, annual bonus and much more depending on the role. Read more about our benefits here.
 

We are committed to creating a workplace where everyone feels valued for who they are and the unique strengths they bring. Discover more about our programmes, employee networks, wellbeing policies, and inclusive features here.

If this role isn’t quite right for you, we encourage you to join our talent community where your details will be shared with our recruitment teams for other potential opportunities. Join the Talent Community here.

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