Umbrel makes home server hardware and umbrelOS, the operating system that runs it, for people who would rather host their own data than rent cloud storage. A buyer plugs an Umbrel Home or Pro into a router, opens umbrel.local in a browser, and installs apps in one click; the device can then hold files and photos, stream media, run AI models locally, host a Bitcoin node, or automate smart-home gear. The company sells hardware and offers umbrelOS free for Raspberry Pi, Intel NUC, and virtual machines. Unlike traditional NAS boxes, which assume the owner can configure networking, everything is managed from the browser. The company's goal is to make self-hosting ordinary by reducing it to plugging in a box.
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