inDrive

Global ride-hailing platform with fare negotiation

Regional Marketing Lead

Growth MarketingUpdated on Nov 13

Full-timeLima, PeruNo salary listedHybrid

About the Job

Requirements

At least 5 years of experience in Growth Marketing, Trade Marketing, or eCommerce/Marketplace Marketing, preferably in FoodTech, food delivery, or another on-demand business.
Proven experience developing and executing go-to-market, trade marketing, and 360-degree marketing strategies, including brand, digital, customer relationship management (CRM), social, product marketing, and customer lifecycle initiatives.
Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty programs, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.
Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.
Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.
Ability to independently lead cross-functional initiatives and deliver business results.
Fluency in English.

Responsibilities

Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and key performance indicators.
Drive customer and restaurant growth through acquisition, retention, customer relationship management, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
Identify and launch new growth opportunities for food delivery through cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
Lead product-marketing growth initiatives, including user experience improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, lifetime value, and return on investment.
Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver growth initiatives and ensure successful execution.
Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.

Desired Qualifications

Experience in FoodTech, food delivery, or other on-demand businesses.

We are looking for an experienced and results-driven Marketing Lead to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets.
The ideal candidate combines strong strategic thinking, deep understanding of marketplace business models, entrepreneur mindset and analytical approach, with the ability to do marketing for both segments: demand and supply (restaurants).

Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.
Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.

Main performance metrics for this role: new users / monthly transactional users / orders / amount of restaurants / LTV/CAC

5+ years of experience in Growth Marketing, Trade Marketing or eCommerce/Marketplace Marketing, preferably within FoodTech, food delivery, or other on-demand businesses.
Proven experience developing and executing go-to-market, trade marketing, and 360° marketing strategies, including brand, digital, CRM, social, product marketing, and customer lifecycle initiatives.
Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.
Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.
Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.
Strong leadership, stakeholder management, and project management skills, with the ability to independently lead cross-functional initiatives and deliver business results.
Excellent communication skills and fluent English.

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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