Pencil provides a SaaS platform that automates generation of digital ad content and copy using generative AI models like GPT, Stable Diffusion, and Runway. The platform analyzes brand objectives and assets to produce channel-ready ads at scale and includes a predictive metric to estimate each creative's performance. It serves small-to-mid-sized businesses and large enterprises, with clients such as Unilever, Bayer, and Google, and was acquired by The Brandtech Group in 2023, which led to Pencil Pro for enterprise needs. Pencil builds its predictive dataset from over $1 billion in real media spend across about 4,000 brands since 2018 to improve efficiency and effectiveness of ad creation.
Company Size
201-500
Company Stage
Seed
Total Funding
$3.9M
Headquarters
London, United Kingdom
Founded
2018
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