Therapeutic Area Head

Job Description Summary

As an Associate Director for this brand, play a pivotal role enabling a successful launch and its new indications, driving brand performance within core markets and sets a foundation of launch success for next blockbusters.
As a TA head leads and develops a high-performing sales and marketing team and builds effective and enduring business relationships with key customers/ stakeholders.
Typically leads a very small country revenue organization, covering both sales and marketing activities, with responsibility to drive performance and develop operational strategy of a specific product portfolio.

Job Description

Major accountabilities:

• Accountable for delivering the TA sales, market share, and profitability to meet or exceed budget targets.
• Defines, develops and oversees short and long-term strategic marketing (and sales) plans in line with regional & global marketing strategy.
• Monitors market trends, sales and product performance, conducts regular reviews against plans and takes corrective action as required.
• Responsible for the budget and financial performance of the unit.

(Launch and Execution)

• Lead the launch readiness strategic plan of current and future brands in the key markets/regions.
• Drive country brand performance discussion and assess excellence in execution within prioritized markets, leveraging standardized KPIs across Tas.
• Active monitoring of key market events, HCP insights and competitive landscape to aid creating robust strategies and tactics.
• Develop & implement a cross-functional TL (thought leader) engagement strategy for the launch of new indications
• Accountable for overall commercial budget and alignment with cross functional team.
• Build a cross-functional “One Brand Plan” derived market opportunity assessment, stakeholders value drivers, competitive assessment and integrated insights.
• Lead without direct authority a “one-team” cross functional mindset role-modelling clear expectations on focused prioritization for co-created with priority markets and cross functional partners.
• Continuous engagement with priority markets and Regions to provide guidance on the strategic direction and collect external insights.
• Active and influencing collaborator to pipeline teams on behalf of commercial providing input into early commercial opportunities, clarify best clinical development plan that leads to optimal value. 
• Provide strategic input into clinical development plan at the GPT meetings to ensure a path to commercialization for future indications and pipeline assets.
• Key member of critical strategic boards that evaluate business development opportunities, assess and refine strategies, and optimize LCM (eg. RDC).
• Ensure strong leadership and guidance on all commercial execution excellence requirements, ICE, field execution, FF messaging, targeting, call plan etc...
• Ensure adherence to all internal, external codes and ethics requirements.
• Ensures alignment to all Ethics, Risk & Compliance policies and manage key processes.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)

 Key performance indicators:

• Maximization of launch readiness and portfolio value/ growth of key assets for key markets
• Financial & Business results (Revenue growth, Profitability, Market share)
• Strategy/Market Focus (Resource allocation, Long-term BU strategy and planning, Market access effectiveness/impact, Novartis market reputation)
• Operational Excellence (Delivery against development milestones, Product launch success)
• People, Capabilities, and Management (Our Voice survey, Talent development, talent acquisition, Culture, D&I KPIs, Succession Plans strength, High profile turnover, Code of Ethics)

Skills Desired

Asset Management, Asset Management, Business Development, Business Strategies, Change Agility, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Go-to-Market Strategies, Healthcare Industry, Influencing Skills, Inspirational Leadership, Key Account Management, Marketing Strategies, Market Share, Market Trends, Negotiation, People Management, Product Launches, Product Lifecycle Management (PLM), Profit and Loss (P&L), Sales, Sales Techniques, Stakeholder Engagement {+ 3 more}