Full-Time

Account Executive

FORTNA

FORTNA

1,001-5,000 employees

Warehouse optimization software and automation solutions

No salary listed

No H1B Sponsorship

Remote in USA

Remote

Requires domestic and international travel.

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Sales
Supply Chain Management
Word/Pages/Docs
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

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Requirements
  • Demonstrated experience leading complex sales efforts and applying consultative sales techniques.
  • Demonstrated experience closing integrated hardware and software implementation projects and meeting or exceeding performance targets in a prior role.
  • Strong relationship-building skills.
  • Demonstrated team leadership skills and ability to lead team-based sales efforts.
  • Strong general business skills and business aptitude.
  • Excellent verbal and written communication skills.
  • Organized and focused with good project management skills.
  • Intermediate knowledge of Word, Excel, and PowerPoint.
  • Ability to multitask and work cross-functionally across multiple sales efforts, marketing support, and industry vertical leadership.
  • Ability to embrace change and ambiguity.
  • Ability to travel domestically and internationally.
  • Ability to perform the essential functions of the job.
  • Bachelor's degree in Business, Engineering, or an equivalent analytically based discipline.
  • At least 5 years of experience selling large, complex implementation projects.
Responsibilities
  • Represent Fortna and its capabilities positively in the marketplace.
  • Develop an industry vertical plan for the assigned industry vertical and lead Fortna's penetration into that industry vertical.
  • Participate in industry events to further penetration into the assigned industry vertical.
  • Maintain and improve domain expertise in supply chain and the assigned industry vertical.
  • Communicate clearly and lead a team-based approach in client engagements.
  • Understand client needs and translate them into a service offering mix provided by Fortna.
  • Drive business-case thinking internally and externally and lead development of the client opportunity business case during the sales process.
  • Maintain strong relationships with clients and prospects.
  • Manage time and dollar investment in target accounts commensurate with expected return on investment.
  • Provide input and direction to the marketing team on industry-vertical-specific marketing needs.
  • Respond to requests for proposal, requests for quotation, and requests for information with support from the sales support team as needed.
  • Produce and manage account plans, opportunity plans, and call plans to optimize each touch in the sales process.
  • Produce and deliver sales presentations customized to client needs and specific opportunity requirements.
  • Support sales and marketing efforts at industry events through attendance at trade shows and speaking opportunities as appropriate.
Desired Qualifications
  • Relevant post-graduate degree.
  • At least 2 years of general business experience.
  • At least 2 years of supply chain-related experience.
  • At least 3 years of experience with consultative selling processes.

Fortna provides end-to-end distribution and fulfillment solutions by combining warehouse optimization software with material handling automation. Its products work by integrating software that optimizes storage, flow, labor, and inventory with physical automation such as conveyors, sorters, and robotics to design, build, and operate automated distribution centers. Fortna distinguishes itself through a unified, hands-on offering that spans systems design, software, and automation hardware and services under one brand, after the Fortna and MHS Global merger. This integrated approach helps clients across various industries increase throughput, accuracy, and efficiency in the complex flow of goods demanded by modern consumer markets. The company’s goal is to help organizations manage and automate their distribution networks more effectively, delivering scalable, repeatable results.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Reading, Pennsylvania

Founded

1946

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Simplify Jobs

Simplify's Take

What believers are saying

  • August 20, 2026 recapitalization cuts $1.8 billion debt and $150 million annual interest.
  • January 26, 2026 CFO Ravi Ramanujam strengthens cash-flow discipline and turnaround execution.
  • 2025 launches with sSy.AI and OptiSweep expand software-led differentiation in warehouses.

What critics are saying

  • July 2026 creditors began restructuring talks on more than $1.5 billion debt.
  • The June 2027 revolver maturity creates another liquidity test within twelve months.
  • If the August 2026 recapitalization fails, Chapter 11 transfers control to lenders.

What makes FORTNA unique

  • FORTNA bundles consulting, software, automation hardware, and lifecycle services end-to-end.
  • Its WES software integrates AutoStore and Geek+ robotics into customer operations.
  • The April 2025 Magid win proved FORTNA wins against multiple AutoStore partners.

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Benefits

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

31%

1 year growth

31%

2 year growth

33%
DC Velocity
Aug 20th, 2026
Fortna sold to Ares Management in deal cutting debt by $1.8B

Atlanta-based systems integrator Fortna will be acquired by Los Angeles investment firm Ares Management in a deal that reduces the company's debt by $1.8 billion and raises $150 million in cash. The transaction will transfer majority ownership to existing lenders. Fortna was previously purchased by private equity firm Thomas H. Lee Partners in 2019 and merged with fellow systems integrator MHS Global in 2022. The recapitalization is expected to close in the coming weeks. CEO Rob McKeel said the deal provides a stronger balance sheet and enhanced financial flexibility. The transaction will not impact vendors, suppliers, or business partners. Fortna will continue normal operations during the transition, focusing on delivering distribution and fulfilment solutions to customers.

Find a Distributor
Mar 18th, 2026
Fortna's Avila among Pros to Know.

Fortna's Avila among Pros to Know. Fortna, an automation and software company for the full logistics value chain, has announced that Dan Avila, vice president, sales, has been recognized by Supply & Demand Chain Executive (SDCE) as a Leader in Excellence in the 2026 Pros to Know awards. Avila has over 30 years of experience in supply chain consulting and solutioning and is recognized for his work guiding Fortna customers on multi-year, multi-site supply chain transformation projects, leading them through strategic evaluation, concepting and the implementation of next-generation warehouse technologies and processes. Dan Avila, vice president, sales, has been recognized by Supply & Demand Chain Executive (SDCE) as a Leader in Excellence in the 2026 Pros to Know awards. "We're thrilled to see Dan recognized with this well-deserved honor," said Tom Rozema, CCO, Fortna. "Our customers consistently benefit from Dan's approach - he partners closely with them to navigate complex supply chain challenges and drive meaningful, long-term improvements in their operations. His deep industry expertise, ability to spot and communicate emerging trends, and dedication to strengthening customer outcomes make him an invaluable resource. Dan's success comes from understanding our system design capabilities and applying the right technologies in ways that deliver practical, measurable results for the customers we serve." "When it comes to overcoming supply chain disruption, this year's pack of supply chain leaders left no stone unturned," says Marina Mayer, editor-in-chief of Food Logistics and Supply & Demand Chain Executive and co-founder of the Women in Supply Chain Forum. "From AI implementation and warehouse automation to last-mile accuracy and returns management, they innovated, developed and executed on all cylinders, providing solutions, technologies and processes that move product from Point A to Point B in a way that almost seems seamless. And every year, I am honored to celebrate these supply chain professionals." The annual SDCE Pros to Know award honors the top 100 outstanding executives who have made significant contributions to improving the supply chain industry.

MMH
Jan 26th, 2026
Ravi Ramanujam to join FORTNA as CFO

Ravi Ramanujam to join FORTNA as CFO. Ramanujam is a seasoned global finance executive with more than 25 years leading organizations through growth and transformation. By MMH Staff January 26, 2026 Ravi Ramanujam will be FORTNA's new CFO FORTNA, a leading warehouse automation, software and consulting company, today announced the appointment of Ravi Ramanujam as the new chief financial officer (CFO) for FORTNA. Ramanujam is a seasoned global finance executive with more than 25 years leading organizations through growth and transformation. He brings multi-industry experience and deep expertise supporting business strategy across capital markets, mergers and acquisitions, integrations and operational enablement. Throughout his career, Ravi has overseen capital allocation, treasury management, financial planning and analysis, and turnaround initiatives in large-scale, project-driven environments. He is known for strengthening operating discipline and improving performance, with a strong focus on cash flow, margin discipline and stakeholder accountability. His leadership approach emphasizes close partnership with operational and commercial leaders to align financial strategy with execution priorities. Ramanujam joins FORTNA from Enfinity Global, where he served as CFO for the Americas, supporting a 36 GW global portfolio of solar and energy storage projects. Ravi also has extensive experience leading finance teams with GE Renewable Energy, GE Power and GE Capital. Ravi started his career with the GE Financial Management program and then held successive leadership roles in FP&A, Capital Markets, JVs leadership, M&A and integration activities. He is is a Chartered Accountant from The Institute of Chartered Accountants of India and holds a Bachelor of Commerce degree from Shri Ram College of Commerce. "The CFO role is critical to our strategy and growth, and Ravi brings strong financial discipline and operational insight that align with where FORTNA is headed," stated Rob McKeel, Chief Executive Officer, FORTNA. "I'm excited to welcome Ravi to the FORTNA executive leadership team and value the experience he brings as we continue to build for long-term growth." FORTNA is known for its comprehensive range of services and products including network strategy, distribution center operational design and implementation, material handling automated equipment, robotics, software, and a suite of lifecycle services.

The SCXchange
Apr 2nd, 2025
FORTNA warehouse-ready solutions powered by AutoStore, selected by Magid Glove & Safety

ATLANTA (April 2, 2025) - FORTNA, a leading automation and software company for the full logistics value chain, has been selected by Magid Glove & Safety Manufacturing Company LLC (Magid), a fourth-generation family-owned personal protection equipment (PPE) manufacturer and distributor, to retrofit their Romeoville, IL, distribution center with a warehouse-ready, high-density AutoStore solution.

MMH
Mar 14th, 2025
FORTNA partners with sSy.AI to harness generative AI for data insights for warehouse environments

FORTNA partners with ssy.ai to harness generative AI for data insights for warehouse environments.